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A Marketing Funnel is the infrastructure or foundation of your business. It allowsyou to multiply your income by marketing your products and services, so you canbuild the business your really want and live the life you deserve.Many Solo-Entrepreneurs get caught in the trap of working hours fordollars, so they only get paid when they work. We want to show youa much easier way to convert prospects into customers for life soyou can create products that produce passive income.Imagine a funnel with the wide end at the top and the narrow end atthe bottom. You want to get as many people as possible into yourfunnel at the top and guide them through to the very bottom. Here'show you do this.1) Offer a Free item such as an Ebook, Report, audio class on yoursite, blog or through your ezines and landing pages.2) Once you've got their information start upselling them intolow and mid-priced products or services such as a 1 day bootcamp,teleseminar, manual.3) Continue to upsell customers into high end Coaching programs,Retreats, Products.The aim is to get as many prospects as possible at the top usingvarious lead generation efforts and out of those, create loyalcustomers who will pay for a membership continuity program and Big Pay days.You need multiple streams of income to thrive as a Business owner,so you must also create products out of everything you do that youcan sell all the time on your sites.For example: You sell a Teleseminar series. After the series is recorded,you can have each call transcribed and sell the cds with the manual for a higherprice point.A well designed funnel helps you to create and sell information marketingproducts. These are products created out of material that you document or recordto be repackaged and sold to customers.Not everyone will follow you through the funnel from beginning to end, in fact,only a few will, but these will be high paying customers who will make you moremoney in the end. Some prospects will never get past the Free items on offer, butthat's ok because you don't want those tire kickers anyway. Others will neverspend more than a certain amount with you, but they might do this for years tocome!What's in your marketing funnel? Take out a sheet of paper, draw afunnel shape and list the products and services you offer. Do yousee any gaps in your offerings from Free to high priced? Figure out what you cando to fill these gaps and offer a range of pricing options.This is a great exercise to see your business assets at a glance, and begin tobuild on them and multiply your income.Yasmin Razaq shows small Business owners, Entrepreneurs and Coaches how to attractnew clients, increase sales and create passive income. To download a FREE ECourseand Audio Class on Successful Marketing Online, go to

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