What is an Ezine and Why do I need One?
And ezine is a fancy term for an email newsletter. You are probably alreadyreceiving ezines in your inbox, some you read, and others you delete in a flash. Itcan be as simple as a ‘Tip of the Week’, or you can be more creative and createa special template with your picture and logo. Both techniques work well.There are many reasons for a business or entrepreneur to send out a regular ezine, because it is a powerful, cheap and very effective tool to connect withcustomers/clients.
An ezine can also help you to spread the word about your business, help your customers get to know you and sell your products andservices.
The key to sending out a successful and well read ezine is to keep it Simple,Interesting and Informative. Your clients subscribe for a good reason – they wantinformation that is useful and helpful in building their business. Make sure yousend it out on a regular basis – every week, or every 2 weeks works well. Themore you connect with your clients, the more they get to know, trust and like you,which means they are more likely to buy from you
Top 7 Reasons to publish a regular Ezine:1.
You need to build
a ‘herd’
(otherwise know as potential customers). You can’tafford to stop going for new business. An ezine allows you to get to more peopleand encourages subscribers to ‘Tell a friend’, thereby expanding your network.2. An ezine also helps you to promote and sell products, bootcamps, mentorshipsetc…3. Publishing an ezine positions YOU as an EXPERT in your niche.4. An ezine is a perfect way to stay in touch with your clients and prospects on aregular basis. Most people need to be ‘touched’ at least seven times before theybuy from you. An ezine allows you to reach that goal.5. Lets you spread the word about your business. If you write an interesting,informational ezine, people naturally pass it on to friends and colleagues, they dothe hard work for you!6. Ideal way to CAPTURE email addresses of your WEB visitors. Invite browsersto sign up for a FREE ezine, and hey presto you have a new lead.
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