6 EASY WAYS TO CREATE A WEBPAGETHAT ATTRACTS NEW CUSTOMERS AND LOOKS GREAT TOO.Most people don't sign up forANYTHING the first time around. The same goes for potential customers surfing yoursite. Did you know it takes an average of SEVEN timesbefore someone will buy from you? This means you have to try and capture theircontact information on your site, so you can start to build a relationship withthem. Here are some Great Tips to get you started...1) Put up a good web form in your site. Make sure it's on the top of 'The Fold',which is the top part of the page you can see on a computer screen. Don't make areader 'scroll'to sign up for your offer. A good web form for subscribing to anopt-in list is not hard to do. Just write an Irresistable offer they can't refuseEg. Sign up for a Free Audio Class.2) Ask for Name and Email Address. You can ask for mailing address and birth datetoo if you have something to send them in the mail. The more contact informationyou have onyour customers, the more power and influence you have at your finger tips.3) Personalize your page. Whether it's a landing page selling a product orservice, or a jampacked site full of great information, you want people to get toknow you. As the old Marketing saying goes "People buy from those they know, likeand trust". You can dothis by using your picture to add personality, or telling a bit of 'your story'.This also helps for positioning you as an Expert in your field.4) Write Great Sales Copy. Words are essentially a salesman in print. Either learnhow to write effective copy, or hire a copywriter. Either way, you have to masterthis skill. Surf the net for sites you like and model your page on that. Obviouslyyou shouldn't cut and paste anyone else's writing, but you can take some of theirelements and make them your own.5) Create a Killer Headline. We'll go into this in more detail later in theCourse, but you've got to get an eye-catching headline. No one lingers on a sitefor long, unless you draw them in, and the first place to do this is right at thetop of your page. Don'tbe shy, make it bold and tie it in with your copy.6) Use Audio/Video. Nothing is more powerful than hearing your voice or seeingyour face talking about your services and how you can help a customer overcome aparticular problem. Audio and Video is so cheap (and in some cases Free) to usenow, that there is no reason for you not to use the technology available. You canuse it for something as simple as an audio website greeting, or you can get reallycreative and make video postcards for special offers orproducts you are promoting. You can really have fun with this one!7) Make it Clear and Easy To Follow. Regardless of what you are selling, alwaysmake it easy for the customer to understand. If you are selling a sole product orservice, create a landing page that talks about that item only. Your focus is toget them to respond to a Call To Action, Eg. Sign up, Buy. If you are working witha more content packed site like a Membership site, don't overcrowd theHome page. Too much information at once leads to confusion, and aconfused customer never buys.Yasmin Razaq is a Marketing Coach. She shows small Business owners, Entrepreneurs
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