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SCAD Phoenix Project
USFL Advertisement SCAD BrandlandUSA
The Phoenix Project Savannah College Of Art & Design Yuta Matthew Salzman Overview strategy Brand: USFL Brand Problem: A dead brand that is only known to few people. The brand la...
From: BrandlandUSA
USFL advertisement, Arynn Nease, SCAD Phoenix Project
The Phoenix Project Savannah College Of Art & Design and BrandlandUSA.com Brand: USFL Student: Arynn Nease Professor: Sean Trapani Brand Problem: The USFL lasted only three seas...
From: BrandlandUSA
International Scout ad, Trish Cobb, SCAD Phoenix Project
The Phoenix Project Savannah College Of Art & Design Trish Cobb Brand: International Harvester Scout Brand Problem: The IH Scout is non-existent today in the consumer’s mind, not surpri...
From: BrandlandUSA
Great Atlantic and Pacific Tea Co. ad, Burton Runyan, SCAD Phoenix Project
The Phoenix Project Savannah College Of Art & Design Student: Burton C. Runyan Brand Repositioning Plan The Great Atlantic and Pacific Tea Company Brand: The Great Atlantic and P...
From: BrandlandUSA
Great Atlantic & Pacific Tea Co. ad, Stephen Cyr, SCAD Phoenix Project
The Phoenix Project Savannah College Of Art & Design Stephen Cyr Brand: The Great Atlantic and Pacific Tea Company Brand problem: Although once the leader brand in their category,...
From: BrandlandUSA
Climax Ginger Ale ad, Callie Vinson, SCAD Phoenix Project
The Phoenix Project Savannah College Of Art & Design Student: Callie Vinson Branding Theory Climax Ginger ale Brand Problem: Climax was discontinued due to low sales. Modern primary res...
From: BrandlandUSA
Climax Ginger Ale, Eric Bubash, SCAD Phoenix Project
The Phoenix Project Savannah College Of Art & Design Student: Eric Bubash Brand: Climax Ginger Ale Brand Problem: The brand is extinct. Newspaper archives revealed Climax ginger al...
From: BrandlandUSA
Radio Shack, Rodrigo Mitma, SCAD Phoenix Project
Brand: Radio Shack Student: Rodrigo Mitma SCAD BrandlandUSA Phoenix Project Brand Problem: Big-Box and online electronic stores are superior in sales. Research shows that the consum...
From: BrandlandUSA
Radio Shack Website Tour, Josh Finkelstein, SCAD Phoenix Project
Student: Josh Finkelstein Brand: Radio Shack Brand problem: Weak sales due to big-box and online electronics retailer competition. New primary research indicated poor consumer percept...
From: BrandlandUSA
Mr. Donut ad, Tamara Miller, SCAD Phoenix Project
Student: Tamara Miller SCAD Phoenix Project Brand: Mister Donut Brand problem: The brand is an unknown brand in the consumer’s mind and is no longer available in the U.S. It is how...
From: BrandlandUSA
Mr. Donut ad, Nick Brower, SCAD Phoenix Project
Nick Brower Advertising Naples, Fl Senior Brand repositioning overview Brand: Mister Donut Brand problem: Mister Donut was the largest competitor to Dunkin' Donuts, which was founded in...
From: BrandlandUSA
Hai Karate ad 2, Will Stearns, SCAD Phoenix Project BrandlandUSA
Student: Will Stearns Brand: Hai Karate Brand Problem: Brand was discontinued because it was positioned as a “lover” brand, which did not differentiate it from most other colognes. Prima...
From: BrandlandUSA
Hai Karate ad, Will Stearns, SCAD Phoenix Project
Brand: Hai Karate Student: Will Stearns Brand Problem: The Brand was discontinued because it was positioned as a “lover” brand, which did not differentiate it from most other colognes...
From: BrandlandUSA
Hai Karate, Joaneda Kadidja Nobime, SCAD BrandlandUSA Phoenix Project
Student: Joaneda Nobime Brand : Hai Karate Brand Problem: Non-existing in the consumer mind (age 30 and under), can only be bought today as a collectible item on website like Ebay. Bra...
From: BrandlandUSA
