Hygiene Matters is a study commissioned by SCA for the first time in 2008, and presented as a global report on hygiene and sanitation. The study was carried out in nine countries: Sweden, the UK, France, Germany, Russia, Australia, the US and Mexico. The report focuses on peoples’ conceptions of hygiene. How people feel about hygiene issues, where they might see health hazards in everyday life and what taboos exist surrounding hygiene issues. The aim was to gather knowledge and examine the issues through cultural comparisons. More information: www.hygienematters.com Production: Prime Printer and layout: Intellecta Publisher: Anna Selberg Subscription: http://www.sca.com/en/Pages/Subscription/