Digital Marketing Auditing

2 p.

Digital Marketing Auditing - Conversion Funnel and KPIs

Conversion Funnel & KPIs Digital Marketing Auditing Borislav Kiprin "Defining the Business Goals. How to establish the conversion funnel? Business existence is based on the ability to cr...

From: Borislav Kiprin

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  • 05 / 09 / 2010
2 p.

Digital Marketing Auditing – Primary Data Types vs. Secondary Ones

Primary Data Types vs. Secondary Ones Digital Marketing Auditing Borislav Kiprin "Primary and secondary data represents collection of information that can help one to improve the website...

From: Borislav Kiprin

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  • 05 / 09 / 2010
2 p.

Digital Marketing Auditing – Site Optimization – Testing Tools & Techniques

Site Optimization – Testing Tools & Techniques Digital Marketing Auditing Borislav Kiprin "There are three types of testing strategies: • When and how to use each of the three main testi...

From: Borislav Kiprin

  • 146
  • 0
  • 05 / 09 / 2010
2 p.

Digital Marketing Auditing – Dynamic Prioritization

Dynamic Prioritization Digital Marketing Auditing Borislav Kiprin "What are the advantages of Dynamic Prioritization compared to others more commonly used, like “first in first out”? Dyn...

From: Borislav Kiprin

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  • 05 / 09 / 2010
2 p.

Digital Marketing Auditing – Analyzing Website Performance

Analyzing Website Performance Digital Marketing Auditing Borislav Kiprin "Summarizing the key aspects of each type of analysis (purchasing process, lead process, onsite search, home page...

From: Borislav Kiprin

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  • 0
  • 05 / 09 / 2010