The 2010 Global Services 100 Study is the annual research done by Global Services Media along with neoAdvisory, the globalization and sourcing advisory firm. The study involves an extensive survey that seeks both quantitative and qualitative information from service providers who voluntarily opt to participate. Traditionally, the objective of the study traditionally has been to identify the top 100 service providers in ITO and BPO and the top companies across various segments. But this year, we hope to present much more detailed analysis on these companies, analyze key industry sub-segments, and assess company differentiators and market positioning, to draw a more complete picture of the landscape of the global outsourcing service provider industry. The objective largely remains the same: to recognize excellence amongst service providers and to help buyers of services choose the right service provider.