Positioning MTV: Music Television

More here: http://bit.ly/posMTV MTV's very first brand definition document Written by Alan Goodman for Fred/Alan, Inc., New York City July 17, 1987

From: fredseibert

Media Positioning - 4 Examples

Four examples of media brand positioning documents August 1995 Comedy Central 1991 MTV: Music Television 1987 Nick-at-Nite 1987 Hanna-Barbera 1994 By Alan Goodman and Bill Burnett Fred/...

From: fredseibert

Hanna-Barbera Cartoons essays 1995

Positioning essays for Hanna-Barbera Cartoons Written by Bill Burnett, HB Creative Director

From: fredseibert

Positioning Hanna-Barbera Cartoons 1995

Written by Bill Burnett Creative Director, Hanna-Barbera Cartoons

From: fredseibert

Positioning Playboy 1989

A branding document to reposition Playboy's brand Written by Alan Goodman for Fred/Alan, Inc., New York City 1989 Playboy was in it's second decade of weakness when they hired Bob Fr...

From: fredseibert

Positioning Comedy Central (neé CTV: Comedy Television)

Positioning Comedy Central (neé CTV: Comedy Television) Written by Bill Burnett for Fred/Alan Inc., New York www.fredalan.org 1991

From: fredseibert

VH-1 IDs Strategy Document 1990

The Greatest Hits of Music Video

From: fredseibert

Positioning The Movie Channel 1990

From: fredseibert

Positioning HA! The TV Comedy Network 1990

Fred/Alan Inc, NY www.fredalan.org

From: fredseibert

Positioning "The Real Jonny Quest" 1995

Written by Bill Burnett Creative Director, Hanna-Barbera Cartoons

From: fredseibert

Positioning qwert aka Radio Sonicnet 1999

Written by Alan Goodman for MTVi Group Sonicnet,com

From: fredseibert

Positioning VH-1 1997

Written by Bill Burnett

From: fredseibert

Positioning Nick-at-Nite

The first branding document for Nick-at-Nite Written by Alan Goodman for Fred/Alan, Inc., New York City 1987 ..... Introduction 1994, by Fred Seibert Assignment: POSITIONING NICK-AT-N...

From: fredseibert