Case studies by discipline - brand audit

Browse through all the case studies developed by BrandTailors involving brand audit

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Adama

The Israelian private investments fund Adama refreshed its identity with the help of BrandTailors designers, which focused on bringing a modern touch into the traditional image of Adama f...

From: BrandTailors

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Ardealul

Transforming the name into a strong brand was the challenge for BrandTailors in the case of Ardealul. Based on the main product usage (that liver pate can replace cooked food), the consul...

From: BrandTailors

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Bankia

BrandTailors reshaped Bankia – Coca-Cola Company Bulgarian mineral water brand, and turn it into an effective brand transformation. The solution was based on the Bulgarian tradition in dr...

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BCR Open Romania

The most important international tennis event in Romania needed a new visual identity, capable to keep up with the most famous international tennis tours brands. Involving the young publi...

From: BrandTailors

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Bunătăți de la Bunica

Orkla Foods Romania decided to extend the well-known brand “Bunatati de la Bunica” also on the segment of comfitures. BrandTailors created a package design system for three jam offerings,...

From: BrandTailors

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Cher Patissier

BrandTailors created the identity of a newly established retail pastry brand, developed by Gemisa Investment. The name relates to the French tradition in pastry, recognized by all Romania...

From: BrandTailors

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Class Living

BrandTailors conducted ClassMob re-branding while shouldering a double challenge: to convey a unique character to a largely used noun – Class – and to extend the brand from retail to real...

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Dove

Unilever trusted BrandTailors with the development of a package design solution for the Christmas Dove multi-pack gifts. Since the brand philosophy in this case was truly special and uniq...

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Europa FM

Although a strong brand, Europa FM had little visual consistency between the communication materials developed from one year to another. The brand needed a visual territory and, in this r...

From: BrandTailors

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Eurovita

The increasing competition on the vitamin and nutritional supplements market determined Europharm to reshape Eurovita brand in order to meet modern consumer’s expectations. Getting inspir...

From: BrandTailors

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Flavora

The intention of Pambac to create a premium pasta brand for the Romanian consumer met with BrandTailors consultants’ idea to dedicate this brand to young people who enjoy traveling and ar...

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Fulg de Vară

A limited series wine brand launched by a young entrepreneur placed Romania on the map of aristocratic wines of the world. The main product attributes – an exuberant and refreshing taste,...

From: BrandTailors

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Kandia Excelent

Subsequent to Kandia and Excelent merger, a new corporate identity was needed. As the exclusive brand consultancy partner, BrandTailors developed the brand architecture, the visual identi...

From: BrandTailors

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Kandia, 2004

Kandia became the most daring brand on the Romanian chocolate market, as a result of the brand’s accessing the ‘sensuality’ positioning territory and challenging the package design norms ...

From: BrandTailors

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Kandia, 2009

The changes in consumer behavior, the cocoa butter addition in the product recipe and the packaging technology evolution has triggered the need for a re-branding solution for Kandia. Thus...

From: BrandTailors

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