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Case studies by discipline - brand positioning
Browse through all the case studies developed by BrandTailors involving brand positioning
Adama
The Israelian private investments fund Adama refreshed its identity with the help of BrandTailors designers, which focused on bringing a modern touch into the traditional image of Adama f...
From: BrandTailors
Algopirin
The “cold and flu killer” formula from LaborMed Pharma was visually developed by BrandTailors and evolved into a package design meant to strongly differentiate the brand from its competit...
From: BrandTailors
Ardealul
Transforming the name into a strong brand was the challenge for BrandTailors in the case of Ardealul. Based on the main product usage (that liver pate can replace cooked food), the consul...
From: BrandTailors
Bankia
BrandTailors reshaped Bankia – Coca-Cola Company Bulgarian mineral water brand, and turn it into an effective brand transformation. The solution was based on the Bulgarian tradition in dr...
From: BrandTailors
BCR Open Romania
The most important international tennis event in Romania needed a new visual identity, capable to keep up with the most famous international tennis tours brands. Involving the young publi...
From: BrandTailors
Bunătăți de la Bunica
Orkla Foods Romania decided to extend the well-known brand “Bunatati de la Bunica” also on the segment of comfitures. BrandTailors created a package design system for three jam offerings,...
From: BrandTailors
Cher Patissier
BrandTailors created the identity of a newly established retail pastry brand, developed by Gemisa Investment. The name relates to the French tradition in pastry, recognized by all Romania...
From: BrandTailors
Class Living
BrandTailors conducted ClassMob re-branding while shouldering a double challenge: to convey a unique character to a largely used noun – Class – and to extend the brand from retail to real...
From: BrandTailors
Dove
Unilever trusted BrandTailors with the development of a package design solution for the Christmas Dove multi-pack gifts. Since the brand philosophy in this case was truly special and uniq...
From: BrandTailors
Edenia
A residential complex of 750 apartments was looking for its identity and BrandTailors was the company chosen to develop it. The branding and communication solutions were based on strong f...
From: BrandTailors
Europa FM
Although a strong brand, Europa FM had little visual consistency between the communication materials developed from one year to another. The brand needed a visual territory and, in this r...
From: BrandTailors
Eurovita
The increasing competition on the vitamin and nutritional supplements market determined Europharm to reshape Eurovita brand in order to meet modern consumer’s expectations. Getting inspir...
From: BrandTailors
Flavora
The intention of Pambac to create a premium pasta brand for the Romanian consumer met with BrandTailors consultants’ idea to dedicate this brand to young people who enjoy traveling and ar...
From: BrandTailors
Fortuna
One of the most renowned coffee producers on the Romanian market challenged BrandTailors to develop a new package design meant to increase the trust of the consumers in bulk sold coffee. ...
From: BrandTailors
Gata
In spite of its Italian origin, pasta easily found its place in the Romanian cooking habits. BrandTailors created the pasta brand “Gata” for Pambac, based on the idea that Romanians cook ...
From: BrandTailors
