Case studies by discipline - brand portfolio management

Browse through all the case studies developed by BrandTailors involving brand portfolio management

1 p.

Ana Holding

BrandTailors assisted Ana Group in a re-branding process, developed in order to create a strong and cohesive company group identity. The brand architecture was entirely reshaped and the i...

From: BrandTailors

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  • 01 / 26 / 2011
2 p.

Fulga

The children-dedicated milk brand Fulga was looking for the right visual choice for its yogurt line and BrandTailors was the one to create it. Based on the main product attributes, a natu...

From: BrandTailors

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  • 01 / 26 / 2011
2 p.

Gata

In spite of its Italian origin, pasta easily found its place in the Romanian cooking habits. BrandTailors created the pasta brand “Gata” for Pambac, based on the idea that Romanians cook ...

From: BrandTailors

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  • 01 / 26 / 2011
3 p.

Grania

Creating a brand capable of gaining a strong position on a highly commoditized flour market was the challenge for BrandTailors. The consultants discovered a valuable category insight that...

From: BrandTailors

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  • 01 / 26 / 2011
1 p.

Kandia Excelent

Subsequent to Kandia and Excelent merger, a new corporate identity was needed. As the exclusive brand consultancy partner, BrandTailors developed the brand architecture, the visual identi...

From: BrandTailors

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  • 01 / 26 / 2011
3 p.

Azuga

Azuga Apa de Izvor, the mineral water that springs 7 km away from the closest human inhabited area, is a manifesto for urban people spending more time in the middle of nature. The brand, ...

From: BrandTailors

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  • 01 / 26 / 2011
3 p.

Măgura, 2010

Despite Magura’s constant leading position in a category that became highly competitive, the brand lacked a strong reason-to-believe that would definitely differentiate it from the compet...

From: BrandTailors

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  • 01 / 31 / 2011
3 p.

Rarăul

BrandTailors accomplished one of the most difficult re-branding programs for Rarăul, the milk and dairy brand that brings natural beauty in people’s lives. With associations such as healt...

From: BrandTailors

  • 175
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  • 01 / 31 / 2011
2 p.

Star

Turning Star into a cross-category umbrella brand and insuring a coherent image, while keeping it relevant on the 3 sub-categories product categories - popcorn, flavored snacks and nuts&a...

From: BrandTailors

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  • 01 / 31 / 2011