Case studies by discipline - brand architecture

Browse through all the case studies developed by BrandTailors involving brand architecture

3 p.

Grania

Creating a brand capable of gaining a strong position on a highly commoditized flour market was the challenge for BrandTailors. The consultants discovered a valuable category insight that...

From: BrandTailors

  • 172
  • 0
  • 01 / 26 / 2011
2 p.

Kandia, 2004

Kandia became the most daring brand on the Romanian chocolate market, as a result of the brand’s accessing the ‘sensuality’ positioning territory and challenging the package design norms ...

From: BrandTailors

  • 91
  • 0
  • 01 / 26 / 2011
2 p.

Kandia, 2009

The changes in consumer behavior, the cocoa butter addition in the product recipe and the packaging technology evolution has triggered the need for a re-branding solution for Kandia. Thus...

From: BrandTailors

  • 87
  • 0
  • 01 / 26 / 2011
2 p.

Laura, 2004

Because of the constant market share decreases for almost a year, Kandia-Excelent decided to strengthen the brand through a re-branding program that would ensure brand extensions on both ...

From: BrandTailors

  • 82
  • 0
  • 01 / 26 / 2011
2 p.

Măgura Ușoară

A challenge came for BrandTailors when Cadbury decided to launch an offer of „non-coated” sponge cakes on the market: finding the right product denominator, redefining the brand architect...

From: BrandTailors

  • 115
  • 0
  • 01 / 26 / 2011
2 p.

ProdLacta

Long lasting traditions together with modern technologies were the premises for the image change of ProdLacta product portfolio. The solution built by BrandTailors focused on the quality ...

From: BrandTailors

  • 218
  • 0
  • 01 / 26 / 2011
2 p.

HapiHap

HapiHap, the newly toast brand introduced in Titan’s portfolio, was to address an emotional consumption motivation that would insure a strong connection between the brand and its consumer...

From: BrandTailors

  • 137
  • 0
  • 01 / 31 / 2011
3 p.

Măgura, 2010

Despite Magura’s constant leading position in a category that became highly competitive, the brand lacked a strong reason-to-believe that would definitely differentiate it from the compet...

From: BrandTailors

  • 311
  • 0
  • 01 / 31 / 2011
3 p.

Rarăul

BrandTailors accomplished one of the most difficult re-branding programs for Rarăul, the milk and dairy brand that brings natural beauty in people’s lives. With associations such as healt...

From: BrandTailors

  • 175
  • 0
  • 01 / 31 / 2011
2 p.

Star

Turning Star into a cross-category umbrella brand and insuring a coherent image, while keeping it relevant on the 3 sub-categories product categories - popcorn, flavored snacks and nuts&a...

From: BrandTailors

  • 139
  • 0
  • 01 / 31 / 2011
3 p.

Zuzu

BrandTailors redefined brand strategy and image of Zuzu, the most renowned brand within Romanian milk industry. The re-branding solution shifted the brand towards “the early morning sourc...

From: BrandTailors

  • 321
  • 1
  • 01 / 31 / 2011
2 p.

Bione

Bione Medicale, the newly developed medical socks and compression tights brand, was to be marketed in drugstore networks and probably extended to other medical products categories. In thi...

From: BrandTailors

  • 470
  • 0
  • 02 / 10 / 2011
4 p.

Peak

Case study Peak / The toilet guardian Package design See more photos on Flickr Brand slogan Package design Context One of the household cleaning brands with the largest product portf...

From: BrandTailors

  • 68
  • 0
  • 09 / 19 / 2011
2 p.

Ambasador

BrandTailors – strategic brand consulting and design firm – signs the creation of Kandia’s Ambasador new visual identity and contemporary package design.

From: BrandTailors

  • 47
  • 0
  • 10 / 25 / 2011
2 p.

Kandia, 2012

Case Study Kandia / The maturity of an evergreen brand Visual identity See more photos on Flickr Package design Context In the second half of 201 Kandia Dulce’s management team conclu...

From: BrandTailors

  • 30
  • 0
  • 03 / 12 / 2012