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Case studies by discipline - naming and nomenclature system
Browse through all the case studies developed by BrandTailors involving naming and nomenclature system
Ana Holding
BrandTailors assisted Ana Group in a re-branding process, developed in order to create a strong and cohesive company group identity. The brand architecture was entirely reshaped and the i...
From: BrandTailors
Cher Patissier
BrandTailors created the identity of a newly established retail pastry brand, developed by Gemisa Investment. The name relates to the French tradition in pastry, recognized by all Romania...
From: BrandTailors
Class Living
BrandTailors conducted ClassMob re-branding while shouldering a double challenge: to convey a unique character to a largely used noun – Class – and to extend the brand from retail to real...
From: BrandTailors
Edenia
A residential complex of 750 apartments was looking for its identity and BrandTailors was the company chosen to develop it. The branding and communication solutions were based on strong f...
From: BrandTailors
Evo
Teaming up with BrandTailors, the investment fund Adama launched a long-term umbrella brand, meant to “host” several real estate projects, developed in most Romanian big cities. The brand...
From: BrandTailors
Flavora
The intention of Pambac to create a premium pasta brand for the Romanian consumer met with BrandTailors consultants’ idea to dedicate this brand to young people who enjoy traveling and ar...
From: BrandTailors
Fulg de Vară
A limited series wine brand launched by a young entrepreneur placed Romania on the map of aristocratic wines of the world. The main product attributes – an exuberant and refreshing taste,...
From: BrandTailors
Gata
In spite of its Italian origin, pasta easily found its place in the Romanian cooking habits. BrandTailors created the pasta brand “Gata” for Pambac, based on the idea that Romanians cook ...
From: BrandTailors
Grania
Creating a brand capable of gaining a strong position on a highly commoditized flour market was the challenge for BrandTailors. The consultants discovered a valuable category insight that...
From: BrandTailors
Planorama
An incredible real estate offer could only be advertised in a distinctive ”outfit”, with an distinctive visual identity – therefore, BrandTailors was the consultancy chosen to develop the...
From: BrandTailors
RoREN
The idea of a real estate stock market was new to Romania in 2006 - BrandTailors was the one to create the corporate brand strategy for RoREN (former BVI) – The Romanian Real Estate Netwo...
From: BrandTailors
Tomi, 2005
In 2005, Tomi - the leading ketchup brand on the Romanian market - needed to proactively secure its position before the imminent market entrance of international brands. The re-branding s...
From: BrandTailors
U TV
BrandTailors brought the music channel U TV closer to youngsters, by reviving it through a complex process of brand audit, brand strategy and brand identity development. A new brand promi...
From: BrandTailors
Unlock
BrandTailors became the brand consultancy partner of Unlock Market Research, a market research company newly founded in Romania. It was based on a more personal approach for the clients, ...
From: BrandTailors
Vertaria
The lost golf tradition in Romania was rediscovered by LEICO with the help of BrandTailors, which created a new brand for the international company and renamed it Vertaria, developing as ...
From: BrandTailors
