Case studies by discipline - package design

Browse through all the case studies developed by BrandTailors involving packaging design

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Kand'Or

From: BrandTailors

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  • 04 / 19 / 2011
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Algopirin

The “cold and flu killer” formula from LaborMed Pharma was visually developed by BrandTailors and evolved into a package design meant to strongly differentiate the brand from its competit...

From: BrandTailors

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  • 01 / 26 / 2011
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Ana Holding

BrandTailors assisted Ana Group in a re-branding process, developed in order to create a strong and cohesive company group identity. The brand architecture was entirely reshaped and the i...

From: BrandTailors

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  • 01 / 26 / 2011
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Ardealul

Transforming the name into a strong brand was the challenge for BrandTailors in the case of Ardealul. Based on the main product usage (that liver pate can replace cooked food), the consul...

From: BrandTailors

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  • 01 / 26 / 2011
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Bankia

BrandTailors reshaped Bankia – Coca-Cola Company Bulgarian mineral water brand, and turn it into an effective brand transformation. The solution was based on the Bulgarian tradition in dr...

From: BrandTailors

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  • 01 / 26 / 2011
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Bunătăți de la Bunica

Orkla Foods Romania decided to extend the well-known brand “Bunatati de la Bunica” also on the segment of comfitures. BrandTailors created a package design system for three jam offerings,...

From: BrandTailors

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  • 01 / 26 / 2011
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Dove

Unilever trusted BrandTailors with the development of a package design solution for the Christmas Dove multi-pack gifts. Since the brand philosophy in this case was truly special and uniq...

From: BrandTailors

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  • 01 / 26 / 2011
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Eurovita

The increasing competition on the vitamin and nutritional supplements market determined Europharm to reshape Eurovita brand in order to meet modern consumer’s expectations. Getting inspir...

From: BrandTailors

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  • 01 / 26 / 2011
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Flavora

The intention of Pambac to create a premium pasta brand for the Romanian consumer met with BrandTailors consultants’ idea to dedicate this brand to young people who enjoy traveling and ar...

From: BrandTailors

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  • 01 / 26 / 2011
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Fortuna

One of the most renowned coffee producers on the Romanian market challenged BrandTailors to develop a new package design meant to increase the trust of the consumers in bulk sold coffee. ...

From: BrandTailors

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  • 01 / 26 / 2011
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Fulg de Vară

A limited series wine brand launched by a young entrepreneur placed Romania on the map of aristocratic wines of the world. The main product attributes – an exuberant and refreshing taste,...

From: BrandTailors

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  • 01 / 26 / 2011
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Fulga

The children-dedicated milk brand Fulga was looking for the right visual choice for its yogurt line and BrandTailors was the one to create it. Based on the main product attributes, a natu...

From: BrandTailors

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  • 01 / 26 / 2011
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Gata

In spite of its Italian origin, pasta easily found its place in the Romanian cooking habits. BrandTailors created the pasta brand “Gata” for Pambac, based on the idea that Romanians cook ...

From: BrandTailors

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  • 01 / 26 / 2011
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Grania

Creating a brand capable of gaining a strong position on a highly commoditized flour market was the challenge for BrandTailors. The consultants discovered a valuable category insight that...

From: BrandTailors

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  • 01 / 26 / 2011
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Kandia, 2004

Kandia became the most daring brand on the Romanian chocolate market, as a result of the brand’s accessing the ‘sensuality’ positioning territory and challenging the package design norms ...

From: BrandTailors

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  • 01 / 26 / 2011
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