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IMPAQT Insights
Search marketing experts provide their insights on current industry news, feedback on changes within the search engines, and tips on SEM best practices.
Throwing a Party with 4 Great Tips for Holiday SEO
With the holiday season quickly approaching, now is the time to think about holiday SEO for your site. While SEO is a long-term strategy to improve the organic ranking of a site, several ...
From: IMPAQT_SEM
Predicting 2011 Holiday Consumer Behavior Using Back-To-School Trends
Marketers look at the back-to-school season as an indicator of what the holiday season may bring. For example, if parents spend big on their kids during the back-to-school season; one can...
From: IMPAQT_SEM
Why Mobile Should Be a Vital Part of Your Search Strategy
Not all marketers are diving into the mobile market, but that doesn’t mean you should be sitting on the sidelines waiting for the “right time.” The mobile market is constantly changing, w...
From: IMPAQT_SEM
Google Automated Rules: Why You Should Adopt
Having a parameter tool for your keywords is a big help. Whether you are working with a multi-billion dollar corporation with a huge budget or a tiny Mom and Pop store with a small budget...
From: IMPAQT_SEM
Testing the Effects of Cannibalization on Paid Search
As marketers look for new ways to cut costs and increase their ROI, they are also thinking the true value of SEO and PPC. Many marketers are asking the question: "Why pay for clicks when ...
From: IMPAQT_SEM
Google Linking Algorithm Update
This POV will address the first update that was done at the end of February, relating specifically to the area of paid linking, including programs like Conductor, Text Link Ads and paid f...
From: IMPAQT_SEM
Google Farmer-Panda Updates
he most recent in a series of Google algorithm updates has been called the "farmer" update - mainly because it appears to have been targeted at sites that are considered content farms and...
From: IMPAQT_SEM
Google +1
With all of the point of view pieces written on this topic over the past few weeks, let's break this down to the basics. Below, we will define what +1 is and is not, while providing some ...
From: IMPAQT_SEM
Google Geo-Targeting Settings
Geo-identification for targeting settings within search programs has gone through a number of changes since the concept was first initiated. In its basic concept, geo-modification contain...
From: IMPAQT_SEM
The Best in Google Tracking: Google Analytics or Google AdWords Conversion Tr...
Google Analytics and Google AdWords Conversion Tracking are two Google products designed to assist companies in the analysis of their Search campaign performance so that they can make sma...
From: IMPAQT_SEM
Bing and Yahoo One Year Later
Looking back now, it’s hard to believe that we once managed Paid Search Advertising in two separate user interfaces for Yahoo! and Bing. Search marketers everywhere were anxious to say th...
From: IMPAQT_SEM
Mobile Landing Page Quality
Google has recently announced that it will be introducing changes to how they calculate Quality Scores for mobile PPC. According to Google, “As the changes roll out, some campaigns will s...
From: IMPAQT_SEM
Expanding Paid Search Strategies Beyond the Ordinary to Increase Brand Develo...
Over the past few years, we have seen a significant evolution and expansion within Paid Search. As online media converges and Social Media Marketing increasingly overlaps with Search Mark...
From: IMPAQT_SEM
A Brave new Advertising World: The Future of Search Marketing
Search as we know it is changing. With this change, search is beginning to penetrate other areas of traditional marketing like radio, television, and even print. We are moving to a world ...
From: IMPAQT_SEM
Google Instant
On Wednesday, September 8, 2010, Google released a new feature called Google Instant which dramatically changes the search experience for many users, and which will affect both Paid Searc...
From: IMPAQT_SEM
