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Search Marketing Case Studies
Case studies for Search Marketing tactics from Fortune 500 companies.
Financial Case Study: Multifaceted Approach to PPC
The online market for student loan products is one of the most competitive in the financial service industry, with numerous loan providers offering a multitude of loan options. Our client...
From: IMPAQT_SEM
Financial Case Study: Adapting Ad Copy for More Clicks and Conversions
A top financial institution wanted to maximize account generation in a competitive environment. Due to recent changes in the regulatory environment, the client adapted some of its policie...
From: IMPAQT_SEM
Testing the Effects of Cannibalization on Paid Search
As marketers look for new ways to cut costs and increase their ROI, they are also thinking the true value of SEO and PPC. Many marketers are asking the question: "Why pay for clicks when ...
From: IMPAQT_SEM
B2B Search Marketing
Search has often been seen as a primarily consumer-focused marketing tactic. Recently, business-tobusiness (B2B) marketers have discovered the potential of Search Engine Marketing, but th...
From: IMPAQT_SEM
SEO Consulting
As marketing budgets continue to shift online, we have seen many companies realize the importance of SEO. The issue is no longer getting your marketing teams on board with this strategy, ...
From: IMPAQT_SEM
SEO Education and Consulting
Today, most marketing teams understand the importance of SEO, but lack communication about it and its importance across their organization. Key stakeholders to the success of SEO implemen...
From: IMPAQT_SEM
International Paid Search
Managing successful international PPC campaigns is challenging. Developing and implementing strategies for creative items, campaign structure, bidding, budgeting, and performance monitori...
From: IMPAQT_SEM
Search-to-Store Promotions
Typically, Search is used to drive traffic and sales to online stores, but it can also be a powerful channel for driving traffic and sales to brick-and-mortar stores. What is most valuabl...
From: IMPAQT_SEM
PPC Campaign Restructure
A well-structured PPC campaign aligns queries, keywords, and ads to show the right ads to the right searchers in the right place at the right time. This means lower costs and higher perfo...
From: IMPAQT_SEM
Hispanic Paid Search
The Hispanic market is the fastest-growing market in the US, according to industry sources eMarketer and AdAge. Four out of five onine Hispanics report researching products online and mor...
From: IMPAQT_SEM
Using Offline Data To Inform Search Buys
A top credit card issuer realized that making decisions based on leads-based data was not conducive to reaching their marketing goals. As online competition continued to increase rapidly,...
From: IMPAQT_SEM
Building Online-Offline Tracking Solution To Drive Customer Acquisition
A leading retail banking chain wanted to increase the potential of Paid Search to drive new customer acquisition in retail bank locations. After having used Search to drive leads to branc...
From: IMPAQT_SEM
Mobile PPC
According to Google, 8% of all e-commerce purchases will be made on mobile electronic devices by 2015. That translates into almost $120 billion in sales. Although many marketers are adopt...
From: IMPAQT_SEM
Integrating Search, Display and Email to Acquire New Customers
A leading US insurance company faced a drastic increase in competition within the auto insurance market. At the time, they were tracking all online programs at a lead level and were using...
From: IMPAQT_SEM
Agency/Client Relationships
Search agencies that excel in client service excel in building solid relationships with their clients. Relationships are extremely important in the success of an agency’s Search strategie...
From: IMPAQT_SEM
