Datalicious Pty Ltd's Documents

  • 24 p.

    Untitled

    >  Small  vs.  Big  Data  <   What  the  heck?  What  does  it  all   mean  and  how  does  it  help  me?   >  Smart  data  driven  marke5ng   “Using  data  to  widen  the  funnel”   Media  A8ribu5on  &  Modeling Op5mise  channel  mix,  predict  sales     Targeted  Direct  Marke5ng     Increase  relevance,  reduce  churn   Tes5ng  &  Op5misa5on   Remove  barriers,  drive  sales  

    Category:(not categorized)Reads:7Uploaded:03 / 22 / 2012Add to collection
  • 27 p.

    Splunk Live: Single customer view

    Splunk: Innovative and cost effective way to build a single customer view

    Category:(not categorized)Reads:28Uploaded:03 / 12 / 2012Add to collection
  • 51 p.

    Datalicious SuperTag: Container tag for smart tag management

    The Datalicious Supertag is Australian’s leading tag management platform that enables digital marketers and agencies to manage a wide range of digital analytics and optimisation technologies through an easy to use drag and drop online interface. The container tag platform allows marketers to implement any JavaScript based tags and apply advanced business rules without the need for IT involvement, which breaks down departmental barriers, reduces costs and increases speed to market as well as overall marketing sophistication. The result is a significant increase in digital ROI through more advanced campaigns, in particular improved ad relevance, user experience and conversion rates.

    Category:ResearchReads:175Uploaded:02 / 16 / 2012Add to collection
  • 41 p.

    Untitled

    >  Media  A)ribu-on  <   Cross-­‐channel  media  a0ribu3on  best   prac3ce  and  technology  op3ons   >  Short  but  sharp  history                         Datalicious  was  founded  in  late  2007   Strong  Omniture  web  analy3cs  history   1  of  4  preferred  Omniture  partners  globally   Now  360  data  agency  with  specialist  team   Combina3on  of  analysts  and  developers   Ca

    Category:(not categorized)Reads:73Uploaded:01 / 29 / 2012Add to collection
  • 15 p.

    Untitled

    >  Media  a(ribu,on  <   How  to  effec)vely  allocate     media  budgets   >  Quick  Datalicious  introduc,on   October  2011   ©  Datalicious  Pty  Ltd   2   >  Ideal  marke,ng  dashboard   Channel   Brand  equity   Baseline   Investment   ($100)   $7   $1   $2   ROMI   n/a   77%   90%   90%   Return   $40   $30   $10   $20   3   Offline   Direct   TV,  print,  outdoor,  etc   Dire

    Category:(not categorized)Reads:38Uploaded:01 / 28 / 2012Add to collection
  • 24 p.

    SuperTag Features

    The Datalicious SuperTag: Container tag for smart tag management.

    Category:Business/LawReads:133Uploaded:01 / 23 / 2012Add to collection
  • 24 p.

    SuperTag Overview

    Smart tag management

    Category:Business/LawReads:159Uploaded:01 / 09 / 2012Add to collection
  • 6 p.

    Untitled

    Re-thinking media attribution Christian Bartens MD, Datalicious cbartens@datalicious.com twitter.com/datalicious blog.datalicious.com Re-thinking attribution Full path to purchase Including ad impressions Including offline media Including offline sales ROI is based on profit Google Confidential and Proprietary 2 Re-thinking attribution Including offline media Using search calls to action to improve response rates, user experience and track offline responses Google Confidential and Proprie

    Category:(not categorized)Reads:38Uploaded:11 / 23 / 2011Add to collection
  • 27 p.

    Untitled

    >  Compe((ve  Intel  <   Compe&&ve  intelligence  and     how  to  poach  clients   >  Short  but  sharp  history                         Datalicious  was  founded  in  late  2007   Strong  Omniture  web  analy&cs  history   Official  Omniture  &  Google  Analy&cs  partner   Now  360  data  agency  with  specialist  team   Combina&on  of  analysts  and  developers   Carefully  selected  

    Category:(not categorized)Reads:49Uploaded:11 / 15 / 2011Add to collection
  • 26 p.

    Untitled

    >  SiteCore  Analy/cs  <   The  power  of  raw  visitor  data   >  Short  but  sharp  history   §  §  §  §  §  §  §  §  §      Datalicious  was  founded  in  late  2007   Strong  Omniture  web  analy>cs  history   1  of  4  preferred  Omniture  partners  globally   Now  360  data  agency  with  specialist  team   Combina>on  of  analysts  and  developers   Carefully  selected  best  of

    Category:(not categorized)Reads:52Uploaded:10 / 05 / 2011Add to collection