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© 2006 Data Management & WarehousingSpeaker: David M. Walker Oracle Business IntelligenceThames Valley ParkPage 1 of 3030 March 2006
Data Management & Warehousing
From Volume to Value:
 What Next Generation Telco Data WarehousesMust Do to Provide Value to the BusinessDavid M. Walker davidw@datamgmt.com
 
© 2006 Data Management & WarehousingSpeaker: David M. Walker Oracle Business IntelligenceThames Valley ParkPage 2 of 3030 March 2006
What do we have ?
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A European Mobile Telco:
 –
 
Data warehouse has over 150 Billion CDRs –
 
Over 2000 registered users
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But:
 –
 
It takes 20 minutes to get answers to even the mostbasic question which should only take seconds –
 
Less than 100 people use it every day and they allhate the reporting tools –
 
Operations and support costs are soaring –
 
Can’t get changes to the system through fast enough
 
© 2006 Data Management & WarehousingSpeaker: David M. Walker Oracle Business IntelligenceThames Valley ParkPage 3 of 3030 March 2006
What are the engagement issues ?
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It doesn’t have anything for my role
 –
 
Don’t let the data warehouse sit outside a business process
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Identify where a report changes/helps
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People don’t need to know that they are using the datawarehouse
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Ensure that it is integrated in their daily activities
 –
 
Pro-actively educate people about what is available
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Most people see data warehouses as something remote
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I’ve already got a report that does this
 –
 
Normally the response from the spreadsheet jockey
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But how accurate is it and how long does it take to produce ?
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