What can you achieve with this book?
Once Upon a Time will show you how to develop exceptional communication skills, and it will
serve as an invaluable resource for helping others do the same. St...
Arts-based brand consultancy On Your Feet explores a structure—“Story Plotter”—for organizational sto-
ries that help businesses and brands differentiate themselves from their competition and deve...
Paper describes nine guidelines for how to work with stories with groups. Useful for managers, leaders, facilitators, project managers, or anyone who elicit people's experiences in the form of stor...
Objectives:
♦ Recognize your already-established repertoire and how to access them when you need them—whether they be full-fledged stories, anecdotes, metaphors, or stretchers
♦ Enhance senses—si...
Taking Chad and John's co mment one step further: W hy do we need both kinds of stories? Let me tell you why (and I apologize for not bring ing this up sooner, but n ow is the time): The best way to...
Thrilling Tales: A Story Time for Grown Ups at Your Library
Presentation at the Ontario Library Association Superconference Friday, January 30. 2009 David Wright, The Seattle Public Library Fiction...
None of us lack the equipment we need to be great communicators. The key is to incite, communication habits that are universal and innate. By reinserting these habits back into the daily rhythm of ...
What is Attraction Marketing and What Does it Offer You?
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The Art of the Storyteller
Aline G. Chan
The Leader, December 1987.
Storytelling is as old as speech. Once upon a time, everyone was a storyteller. To fight boredom and keep themselves company, th...
This article summarizes the top reasons why success stories are such a crucial part of the marketing process, especially when complex business issues and solutions are involved.
Use stories with Catch Factors to transform buyer attention into engagement and consistently tip purchase decisions in your favor.
Learn what a marketing "story" is, why stories
have more imp...