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Integrating Social Media Tools: Two Sample Plans
Keeping your Social Media accounts up-to-date can seem overwhelming, but there are ways to make the process less painless. This presentation outlines two sample integration plans you can implement to help streamline your Social Web presence. It is based on the Webinar "Integrating Your Social Web Presence" offered by author Deltina Hay based on her critically acclaimed book.
Category:TechnologyReads:675Uploaded:11 / 10 / 2009ShareAdd to collectionSocial Media and Web 2.0 Fundamentals
These are slides form a Webinar is entitled “How to Keep From Falling Off the Face of the Internet” This introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be used to build an optimized foundation within it. Main topics presented by Deltina Hay include: * A brief introduction to the Social Web * Creating a realistic strategy * Preparing your content for the Social Web * Implementing and optimizing the tools in your strategy * Integrating your chosen tools * Evaluating what is working Real-world case studies presented by Cynthia Baker from the following industries: * Retail * Nonprofit * Marketing * Event promotion
Category:MarketingReads:660Uploaded:11 / 04 / 2009ShareAdd to collectionChapter 10, Social Media Newsrooms: From A Survival Guide to Social Media and Web 2.0 Optimization
This chapter of A Survival Guide to Social Media and Web 2.0 Optimization is all about social media newsrooms. Social media newsrooms are online newsrooms that incorporate social media elements into them so that they become interactive and easily shared. They also highlight a company's Social Web presence. These newsrooms serve as a one-stop media shop for authors, publishers, PR firms, corporations, and others with a lot of media coverage or a large online presence. This chapter will help you plan, build, and maintain your newsroom. And as usual, all demonstrations are real-world examples. The resource section offers links to more examples, resources, and a preparation form that will help you gather and organize all you will need for your newsroom.
Category:Books - Non-fictionReads:1,016Uploaded:08 / 20 / 2009ShareAdd to collectionChapter 3, RSS Feeds and Blogs: From A Survival Guide to Social Media and Web 2.0 Optimization
This third chapter of A Survival Guide to Social Media and Web 2.0 Optimization is all about RSS Feeds and Blogs. Emphasis is on optimizing your RSS feed or blog, as well as preparation and strategies to make the process easier to manage, and getting them more exposure. This chapter comes with many linkable RSS feed and blogging resources and links to fillable PDF forms that can help you build and manage this critical piece to your optimized Social Web presence. Whether you are just starting a blog or wanting to get your existing blog or RSS feed more exposure, this is a must have guide. The forms and spreadsheets provided are also great tools to use for your clients if you are doing any type of social media consulting, or work for a large organization. As in the rest of this book, this chapter provides illustrated, real-world examples to help explain the tools, and is written in an easy-to-follow conversational tone.
Category:Books - Non-fictionReads:1,631Uploaded:08 / 12 / 2009ShareAdd to collectionSocial Media Book Teaser
Book excerpt from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay. This book is a hands-on guide to building an optimized presence in the Social Web.
Category:TechnologyReads:4,324Uploaded:07 / 19 / 2009ShareAdd to collection
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