10 Easy Tips to Help You Market Your Business With Postcards.Keep in touch with longer-term prospects.I’ve been using postcards for years to promote. I can tell you that it’s more costeffective to sell to a current customer than to find a new customer. You can builda success business on repeat orders, but why stop at just a repeat order? Bymaking a simple suggestion or providing valuable information, you can easilyincrease the amount of your customer's average purchase and the frequency at whichhe or she purchases from you. Use a reputable Postcard Printing Company to do yourpostcards.Do more than follow-up! When your customer is satisfied they can be sold again andagain as long as they are kept satisfied. Here are some reasons why your satisfiedcustomers would want to hear from you. Here are just a few:- New products or special promotional offers- Special upcoming dates or events- Birthday cards offering special birthday discounts- Monthly contests or drawings- Holiday-specific promotionsUp sell, cross-sell or resell to existing customers.1. Find or decide on the product(s) and bonuses you want to includein your offer.2. Find, create (or have created) appropriate graphics for the postcard3. Set up payment processing for your offer, by phone or from your website etc.4. Design and create your postcard with a very bold offer for people to takenotice5. Set up the offer on the postcard with an offer script to run it6. Sent you offer to you customers at the appropriate time that coincide with theoffer.Reactivate inactive customers.You can also easily and cheaply send a birthday card, a Valentine's Day card and aNew Year's greeting card. The point is to communicate with your customerthroughout the year and you will be surprised at how your attrition will besignificantly lowered.Give customers your new addresses (mail, email and Web site) and numbers (directdial, cell phone and fax).There are no easier way to let your customers know that you have moved other thansend them a postcard with this new information. They will have the postcard torefer to when they are ready to contact you. It won’t cost much to do this plus itis effective.Invite prospects and customers to your seminars and events.Postcards are a great way to invite people to your store or restaurant. Just maila postcard that looks like a fancy invitation with time, place and price (ifapplicable). Invite people to try a new product and give them an incentive forgoing to your store through a discount or free item. Ask your postcard printingcompany for help on creating an impressive-looking postcard invitation that wouldrival a nice wedding invitation.Drive prospects and customers to your Web site.If you just created a Web site, announce it through a postcard mailing. Givepeople a monetary incentive for checking out your Web site or tell them to sign upfor your newsletter or for email coupons on your site.Thank customers for their business.Use a letter like this example, created by LynnDear Dan and Renee,Thank you for being our valued customers. We are grateful for the pleasure ofserving you and meeting your printing needs.We wish you a beautiful Thanksgiving and a joyous year's end.Warm wishes,
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