Writer: Miranda MarquitWord Count: 612Date: March 8, 2007Combine Postcard Marketing with Your Online Marketing StrategyThe most successful marketing strategy is one that combines the best aspects of onlinemarketing with the best of offline marketing. And there are few marketing methods ascompatible with Internet marketing as postcard marketing. Integrating postcard marketingwith your online marketing strategy can be a great way to boost your business.
Letting people know about your business Web site
You can’t set up in cyberspace and expect customers to just come to your business Website. You have to let them know you are there. And, while there are people who look online, there are still plenty of others who are not as Web savvy as you would like themto be. For those folks, you need an offline marketing strategy to get them to your businessWeb site. This is where the postcard comes in. Put your Web address on an attractive postcard to create interest in your business Web site. Postcard marketing is uniquelycompatible with online marketing:
Postcard marketing is low cost. You can generate several thousand for a relativelysmall amount of money (http://www.designsnprint.com/ is offering 5,000 for $170
right now), and they are inexpensive to mail. They are a low cost way of generating Web traffic.
Postcards arrive at the home or business, in a place where a computer is readilyavailable. This makes it easy to simply take the postcard immediately to thecomputer and enter the Web address.
Postcards are small, and even if the customer is not near a computer, it is easy toslip into a pocket or purse. They aren’t awkward or annoying. It is just as easy(often easier!) to carry a postcard around as to find a trash and throw it away.
The small size of postcards makes them ideal in a variety of situations. They areconvenient as reminders on fridges and corkboards. When a customer needssomething, your business Web site is right there, ready to serve him or her.
Additionally, postcards are easy to pass along. Prospects who look at your business Web site can then easily give the postcard to a friend, advising him or her to visit your site. Two for the price of one.
Using postcards to direct customers to your business Web site
A well designed postcard will lead prospects to your Web site, and these prospects will bethe most likely to buy. Here are three things you can do to create a postcard marketingcampaign that will send people to your business Web site:1.
Presentation for a good first impression
. A postcard doesn’t look like an ad.That’s why people like them. If you present your postcard in a more “friendly”
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