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 Building a digital Economy :
The ImporTance o SavIngJobS In The eU’S creaTIveIndUSTrIeS
EXECUTIVE SUMMARY –
March
2010
TERA C

– 
The study was conducted by TERA Consultants, an independent Paris-based consultancy
International Chamber of Commerce/BASCAP –
The study was commissioned by the InternationalChamber of Commerce’s BASCAP initiative
 
2 –
Building a Digital Economy : The Importance of Saving Jobs in the EU’s Creative Industries/ Executive Summary 
1.
oBjEctivEs of thE study 
T uti  istiuti  wks y ti iustis, ilui is, usi, tlisi s stw, s  is s i  siti t  i wt t ti  js. Ututly,  t lst  iitl iy (yit iit  iitl i)s isily tt t i   t iustis ssil  ts ti wks. tis s, sti t isi ti  iitl iy sul  t t t  t   liyks it eu Ui  lsw. but t k wll-i isis i tis , liyks wul t usti t xtt  t i tiutis  ts iustis   t lsss sulti iitl iy.I t eu Ui, ius stuis  ttt t  t s  t ti st  tsu its i tiutis. buili  diitl ey : T It  Si Js i t eU’scti Iustis, w, is t st eU-s stuy t su t t i tiutis  tti iustis  t i lsss u t iy, iily iitl iy. Tis stuy ls is li s y usi   ut  si iti  eu’s ti iustis, tt xs t eU iti   ti iustis  ls sss t i tiutis - ti iustis. Ts - ti iustis  sulis t  usts  t ti iustis,  ti i stt is ily t u t  iustis. T stuy ussiily  t ts  iitl iy, wi s t ius s  li iy, ilui l-si i-t- (p2p) twks. diitl iy is wi ily  uts  t jity  i lsss tt ti iustis.
Building a Digital Economy : The Importanceof Saving Jobs in the EU’s Creative Industries
EXEcutivE summaRy 
 
Executive Summary / 
Building a Digital Economy : The Importance of Saving Jobs in the EU’s Creative Industries
 
– 3
2.
findings of thE study 
The study focuses on three questions :
1) Wt is t tiuti  t ti iustis t t eu y i ts  gdp  js ?2) Wt  t squs  iy  til u  js ?3) I ut liis  t  i t eU, wt will ts lsss  y 2015 ?
The analysis determined the following :
–
I 2008 t eu Ui’s ti iustis, s  t  ut  si iti,tiut 6.9%,  xitly
€
860 illi, t ttl eu gdp,  st 6.5%  t ttlwk,  xitly 14 illi wks.
 –
I 2008 t eu Ui’s ti iustis st it y iy (l, Tv sis,  usi stw) xi til u lsss  
€
10 illi  lsss   t 185 000 js u t iy,lly iitl iy.
–
bs  ut jtis  ssui  siit liy s, t eu Ui’s ti iustisul xt t s uulti til u lsss  s u s
€
240 illi y 2015, sulti i 1.2 illijs lst y 2015.
3.
mEthodology 
Tis stuy y Tera csultts uils u  wi ity  i stuis  suy sults. T su ti tiutis  t ti iustis t t eU y, t stuy sis s  sttistilt l  ss y eU  tis, y t eu cissi  y t Wl Itlltulpty oisti (WIpo).T stit t it  iy i ti iustis st t isk ( usi, l, Tv sis  stw),t stuy lyss  itts uty-si  iusty-si suy sults i eu’s  lstkts (t UK, , gy, Itly  Si). I ti t t  tis stuy, t uts li lly t lti t iitl iy. I t s  kts i wi t tsiti t iitl ttit is lss, t t ls fts siul ysil iy. Tis stuy s t qutiy it lsss ti llti iustis.  xl, t lss stits t  it t ttl iy lsss xi y Tvsts sts  sts itsts tuut t eU.T stit t utu ts  iitl iy i eu, t stuy lyss iusty sts  tti  cis Syst’s sts  Itt t i eu. Ts sts  i wit Tera’sw stits  t ut ts  iy.
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