Oct 21, 2008
If you are not ready for Web2.0, too bad. Your competitorsand your customers are already going there.
–Young homebuyers are starting to ask homebuilders to delete the traditional30” range and fill in with cabinets. They are choosing instead to installconvection ovens to align with their lifestyles surrounding pre-prepared wholemeals –Young millennials in Japan are not choosing to get their drivers licences asthey can achieve a level of closeness with their friends using social media,mobile connectivity and instant messaging. This is making automotivemanufacturers increasing worried about being marginalized –Shopping is quickly changing from a task to a form “social entertainment”with recommendations and affinity programs that leverage personal buyinghabits with extended groups of friends –Competitors are already taking advantage of these trends and introducingnew ways to leverage their programs and communication with customers