Information Technology Solutions
Portalfuze Social-Media Platform
Copyright © 2009, Portalfuze
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Introduction
Web 2.0 and social-media technologies have drastically impacted theway people interact on the Internet, both with each other and with thedata in which they have an interest.
With this paradigm shift in interac-tion, corporations, associations, and other enterprise-focused groups arelooking at these technologies more than ever to add collaborative function-alities to existing Web platforms. They’re also examining building platformsthat address the needs and requirements of these suddenly “social media-enabled” consumers.As consumers’ wallets tighten in the wake of seemingly endlessly bad newsabout the economy, these enterprise-focused concerns are examining dif-ferent and unique ways to connect with them — especially to continue therelationship long after an initial “touch” or contact.No matter what the economic conditions, though, consumers have discov-ered a need to have interactions with these companies that go beyond avisit to a store, a one-time transaction via a Web site, or another type of simple contact. Enterprises can take advantage of this consumer "want"through the technologies that social media and collaboration bring to thetable. When the enterprise enables consumers to establish an identity andcommunicate with the company through a social media/collaborative plat-form (or even accepting anonymous comments), it not only engages the au-dience, it has a much-better chance of retaining it far beyond the originalproduct inquiry or sale.The enterprise is now paying attention to this trend. A recent McKinseyQuarterly survey found that companies are using more Web 2.0 and social-media technologies than they were in the past. What’s more, their utilizationof these tools go far beyond the typical “Facebook” or “MySpace” image of social networking: In 2007, companies used Web 2.0/social media for thebasic goal of aiding their entry into new markets. Today, more companiesare focusing on complex interactions with their customers via social media,as they seek higher-value external objectives.Different studies from Wainhouse Research and Forrester Research sup-port what the McKinsey Quarterly report found; but with specific, “real” num-bers:
Portalfuze:
Enterprise Social Media ... At Your Service
Portalfuze Social-Media Platform
Through the useof social media,enterprises cankeep in touch withcustomers far beyond an initialcontact —important for repeat sales andespecially referrals
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