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Market Entry Strategy Southern India

Market Entry Strategy Southern India

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Published by James Dellinger
STRATEGIC BUSINESS PLAN
Market Entry into South India

2012

This Market Entry Strategy outlines a marketing analysis based on regional and product assessments. A number of strategies are considered and the marketing plan recommends entering the market independently or with assistance. The risk factors and regulatory compliance are also considered.
– – – –



STRATEGIC BUSINESS PLAN
Market Entry into South India

2012

This Market Entry Strategy outlines a marketing analysis based on regional and product assessments. A number of strategies are considered and the marketing plan recommends entering the market independently or with assistance. The risk factors and regulatory compliance are also considered.
– – – –



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Published by: James Dellinger on Jul 14, 2012
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06/17/2013

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 STRATEGIC BUSINESS PLAN 
 
Market Entry into South India
2012
NGM Team 1
Shannon Rushe – James Dellinger – Patrick Greene – Stephanie McGreehan – 
TABLE OF CONTENTS
Page
 
Executive Summary................................................................3
Section
1.Strategic Focus............................................................................ 42.Regional Analysis........................................................................63.Market Analysis.......................................................................... 84.Products.................................................................................... 165.Marketing.................................................................................. 206.Strategy................................................................................257.Recommended Strategy.............................................................278.Risk Factors and Regulatory Compliance..................................309.Plan Improvement.....................................................................33
Appendices..............................................................................34Bibliography............................................................................54
EXECUTIVE SUMMARY
There is a great business opportunity for First Touch Technology (FTT) to extend its unique desk 2
 
designs into other regions. India has a large market, a growing middle class with substantial purchasing power and a massive amount of existing and developing academic institutions. It has along established legal and accounting system, an independent judiciary, a free and vibrant press,and a strong tradition of entrepreneurship. The use of English is widespread in business andcommerce. Indian engineers, scientists, technicians, managers and skilled personnel are widelyregarded as among the best in the world. Procedures are being simplified and streamlined to helpglobal companies like FTT to do business in India. Real Estate in India shows every sign of emerging as one of the fastest growing sectors, second only to agriculture in terms of employmentgeneration.This Market Entry Strategy outlines a marketing analysis based on regional and productassessments. A number of strategies are considered and the marketing plan recommends enteringthe market independently with assistance from Enterprise Ireland, who has an office in New Delhi.The risk factors and regulatory compliance are also considered.3

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