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Cooperative means a jointly owned commercial enterprise which produces as well as distributes its goods and services. These organizations are generally formed and operated for the benefit of those who are associated with it. For a developing country like India these co operatives have played a crucial role for the general upliftment of the Indian economy. Especially dairy co operatives like Amul and others have provided financial independence and solvency to thousands of rural folk of India. The co operative movement in India has been specifically encouraged and nurtured by the Indian government as a means to accelarate the progress of Indian economy. A cooperative (also co-operative or co-op) is a business organization owned and operated by a group of individuals for their mutual benefit. A cooperative is defined by the International Cooperative Alliance's Statement on the Cooperative Identity as "an autonomous association of persons united voluntarily to meet their common economic, social, and cultural needs and aspirations through jointly owned and democratically controlled enterprise". A cooperative may also be defined as a business owned and controlled equally by the people who use its services or by the people who work there. Various aspects regarding cooperative enterprise are the focus of study in the field of cooperative economics.
Mother dairy
Mother Dairy was set up in 1974 under the Operation Flood Programme. A wholly owned company of the National Dairy Development Board (NDDB). Mother Dairy manufactures, markets & sells milk and milk products under the Mother Dairy brand (Milk, Cultured Products, Ice Creams, Paneer and Ghee), Dhara range of edible oils, Safal range of fresh Fruit & vegetables, Frozen Vegetables, Processed Fruit & Vegetable Products, Fruit Pulps & Concentrates in bulk aseptic packaging and fruit juices at a national level through its sales and distribution networks for marketing food items. Mother Dairy sources significant part of its requirement of liquid milk from dairy cooperatives. Similarly, Mother Dairy sources fruits and vegetables from farmers / growers associations. Mother Dairy also contributes to the cause of oilseeds grower cooperatives that manufacture/ pack the Dhara range of edible oils by undertaking to nationally market all Dhara products. It is Mother Dairys constant endeavor to ensure that milk producers and farmers regularly and continually receive market prices by offering quality milk, milk products and other food products to consumers at competitive prices and uphold institutional structures that empower milk producers and farmers through processes that are equitable. At Mother Dairy, processing of milk is controlled by process automation whereby state-of-the-art microprocessor technology is adopted to integrate and completely automate all functions of the milk processing
areas to ensure high product quality/ reliability and safety. Mother Dairy is an ISO 9001:2008 (QMS), ISO 22000:2005 (FSMS) and ISO 14001:2004 (EMS) certified organization. Mother Dairy has Certificate of Approval from Export Inspection Council of India also. Moreover, its Quality Assurance Laboratory is certified by National Accreditation Board for Testing and Calibration Laboratory (NABL)-Department of Science and Technology, Government of India. Mother Dairy markets approximatley 3.2 million litres of milk daily in the markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy milk has a market share of 66% in the branded sector in Delhi where it sells 2.5 million litres of milk daily and undertakes its marketing operations through around 1400 retail outlets and over 1000 exclusive outlets of Mother Dairy. The company derives significant competitive advantage from its unique distribution network of bulk vending milk booths, retail outlets and mobile units. Mother Dairy ice creams launched in the year 1995 have shown continuous growth over the years and today boasts of approximately 62% market share in Delhi and NCR. Mother Dairy also manufactures and markets a wide range of dairy products that include Butter, Mishti Doi, Paneer, Dahi, Ghee, Cheese, UHT Milk, Probiotic Products, Lassi & Milk and most of these products are available across the country.Mother Dairy has over the past 3 decades, harnessed the power of farmer cooperatives to deliver a range of delicious products and bring a smile on your face.
The annual sales of Mother Dairy in 2010 was Rs2,700 crore and by the end of 2011 it targets to increase its sales by 45.5%,i.e,Rs.3,930 crore.
History
Mother dairy was set up in 1974 under the operation flood programming. Itis know a wholly owned company of the National Dairy Development Board(NDDB). Mother markets and sells dairy products under the mother dairy brand like liquid milk, dahi, ice cream, cheese and butter. It is one of thelargest liquid plant in Asia. Completely automate all function of the milk processing area ensures highquality, reliability and safety. Mother Dairy sources its entire requirementof liquid milk from dairy cooperatives. Similarly, Mother Dairy sourcesfruits and vegetables from farmers/growers associations. Mother Dairy markets approximately 2.8 million liters of milk daily in themarkets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy Milk has a market share of 66% in the branded sector in Delhi where it sells 2.3million liters of milk daily and undertakes its marketing operations througharound 14,000 retail outlets and 845 exclusive outlets of Mother Dairy.
Recruit, train and motivate increasing numbers of women to work for Mother Dairy to achieve significant improvements in dairy husbandry, as they primarily shoulder animal husbandry related responsibilities in rural India. Consolidation and growth in milk and milk product marketing, promoting better equity for regional cooperative brands and developing qualified and skilled manpower . Education of producer members, opinion leaders and trained professionals to be expanded and strengthened.
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4) Empower local leaders, strengthen societies and equip their staff and members with the skills and information they need. 5) Persuade the State and Central Governments to remove the shackles on cooperative laws so dairy can compete on equal terms with other forms of enterprise.
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Link large cooperatives, Unions, Federations and NDDB in a national network that collects, adds value and disseminates information.
7) Ensure availability of analytical information for Policy Planning and Decision Support.
ACKNOWLEDGEMEN T
I owe a great thanks to many people who helped and supported me during this project. My deepest thanks to lecturer, Bhavna Mam the guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pain to go through the project and and make necessary connection as when needed. I would also thank my institution without whom this project would have been a distant reality. I also extend my heartfelt thanks to my family and well-wishers.
STUDENT INFO :
Pratik M.Shah SYBMS
Index
About the subject About the company History of the company Steps towards co-operative movement Vision & Mission Corporate Social Responsibility
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