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By 2020, smart terminals are expected to outnumber people, while theirapplications will exceed ten billion. However, what once qualied as smart islooking increasingly dumb. A desire or a better user experience characterizedby speed, quality, reedom, simplicity, and sharing is now transorming theindustry; this will lead to the next phase o the inormation age where themachine adapts to the user instead o the other way around.his means an operator shit in ocus away rom traditional KPIs, and a shit in attitude rom passive complaint response to active stability assuranceso that nicky customers do not leave. Te traditional business model is now antiquated; operators must adapt to and exploit new business opportunities thatrevolve around the user experience. In such an “experience-based economy,”operators must broaden their awareness and leverage everything that relates totheir own networks and services, including inormation that relates to users andtheir devices, i they are to monetize mobile trac. Huawei’s MBB VGS (valuegrowth solution) provides the dierentiated servicing and pricing that operatorsneed, smartening the pipe and improving service quality in the process.Cloud computing has matured to the point where it is now changing how I rms do business. Operators can now leverage it to more rapidly providetraditional communications applications, Internet applications, cross-industry applications, home applications, and more. However, cloud technology cannotlourish without an ultra-broadband, zero-wait network with ubiquitousconnectivity to acilitate it. hus ar, several hindrances have kept such a network theoretical. Te modest capacity o macro Node B’s and the increasing scarcity o suitable sites to install them are keeping ultra-broadband just out o reach, while uneven demand (80% o trac is being handled by 20% o sites) ishampering the ubiquitous part; zero-waiting is impossible without both.Urban complaints are drowning out rural pleas or better access, leaving nobody happy. National mandates are being handed down to bring aboutultra-broadband ubiquity, but they only provide the impetus; it is the carrier who makes it happen. Urban base stations must be rebuilt so that they play nice with high-capacity small cells, while synergies between ber, copper, andmicrowave must be leveraged in the surrounds i everyone is to get the message. And the message is this – Connected Possibilities. Huawei chose this as itstheme or the Mobile World Congress (MWC) 2012 and it represents a world where anything is possible – sel-driving cars, a cashless economy, personalclouds, automated medicine. All were discussed at the congress as certainties (not just possibilities) and Huawei, along with its partners, will connect them.
Ding YunCEO of Carrier NetworkBusiness Group