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7 Secrets of Successful Webhosting Companies

7 Secrets of Successful Webhosting Companies

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Published by: Unknown on Jul 16, 2012
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01/23/2015

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 ©Copyright 1999, Alabanza, Inc.All Rights Reserved.Reproduction of this publication in any form without prior written permission is forbidden.
 
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W
hich web hosting companies get the most publicity? Big firmslike Qwest and Exodus. They’ve got the big clients, with the big e-commerce sites, doing millions of dollars in transactions.But the larger market right now is made up of millions of small businesses and consumers that have their domain nameon a shared server. They’ll dominate the web hosting business in the shortterm by their sheer volume, and their numbers are growing. But what’s mostinteresting is that of the nearly six million domains registered today, over5 million of them are dormant or barely active!What’s going to happen when these businesses want more than just theirname reserved and some basic e-mail? Will web hosting companies be ableto fill those needs, while earning just $19 per month? To survive, tomorrow’sweb hosting company will have to be a service organization, and aninnovator of software services -- not just a bandwidth vendor offering asecure facility.The company web site today is an insignificant part of most businesses.E-mail, for example, is something quickly loaded off the web site anddeposited on the client’s machine. But that’s going to change. Very soonthe client machine will be diskless and no information will be stored there.The web site will then be the very epicenter of company e-mail. But that’sonly the beginning. Spreadsheets, to-do lists, calendars, bulletin boards,and documents will all be perched on private and public sides of acompany’s web site. Organizations, individuals, and hobbyists will havethe same sort of arrangements.What do you need to do, if you’re in the web hosting business, to getready for these changes? The secret is to focus on seven key areas. If youcan master these, your business will thrive and prosper.
7 Secrets of Successful Web Hosting Companies
 ©Copyright 1999, Alabanza, Inc.All Rights Reserved.Reproduction of this publication in any form without prior written permission is forbidden.
 
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1. End-user Controls
Above all, give as much control of the web site as possible to your end user.You’ve been collecting $10 and up per month from end users who havemostly been idle. When they wake up, they’ll do one of two things: trampleyour support systems, or buy more products and services. The latter willhappen if you put them in control of their web site. They’ll need lesssupport, they’ll be happier, and your bottom line will improve. Setting upend user controls won’t be cheap, but it will pay back handsomely.The end-user control panel should be full featured and e-commerce enabled.With the click of a mouse, End-users should be able to administer allthe special features your system offers, such as site statistics, shoppingcarts, mail management, site searches, directory protection, billing historyand more.
2. Client Management Software
The second most important way to prepare for your future is to get controlof your systems for managing your clients’ web sites, including customerfeatures and policies.Everybody’s always talking about scalability. What does it mean? It meansyour business should be as easy to manage with 10,000 web sites, as it iswith 100 web sites.Your business is not scalable if you’re relying on manual systems. Or if you’vegot completely different procedures for each site. In those situations, yourcosts will actually increase as you grow because you’ll have to hire people tomanage the increased complexity of your company. And your service willsuffer because, with so many people involved, human error will increase too.
SECRE T 
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Give your web siteowners the ability to managetheir own sites.
7 Secrets of Successful Web Hosting Companies
 ©Copyright 1999, Alabanza, Inc.All Rights Reserved.Reproduction of this publication in any form without prior written permission is forbidden.

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