1. End-user Controls
Above all, give as much control of the web site as possible to your end user.You’ve been collecting $10 and up per month from end users who havemostly been idle. When they wake up, they’ll do one of two things: trampleyour support systems, or buy more products and services. The latter willhappen if you put them in control of their web site. They’ll need lesssupport, they’ll be happier, and your bottom line will improve. Setting upend user controls won’t be cheap, but it will pay back handsomely.The end-user control panel should be full featured and e-commerce enabled.With the click of a mouse, End-users should be able to administer allthe special features your system offers, such as site statistics, shoppingcarts, mail management, site searches, directory protection, billing historyand more.
2. Client Management Software
The second most important way to prepare for your future is to get controlof your systems for managing your clients’ web sites, including customerfeatures and policies.Everybody’s always talking about scalability. What does it mean? It meansyour business should be as easy to manage with 10,000 web sites, as it iswith 100 web sites.Your business is not scalable if you’re relying on manual systems. Or if you’vegot completely different procedures for each site. In those situations, yourcosts will actually increase as you grow because you’ll have to hire people tomanage the increased complexity of your company. And your service willsuffer because, with so many people involved, human error will increase too.
Give your web siteowners the ability to managetheir own sites.
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