MARKET SURVEY OF PROMOTION MATERIAL OF VARIOUS TELECOM COMPANIES.

LOCATION: VAISHALI NAGAR (AMRAPALI CIRCLE AND NEAR BY AREA). MASAROVAR ( VIJAY PATH AND NEAR BY AREA).

Retail Counters:
Sentiments.

Bhavika Communications.
Aashi Collection.

Fun Corner Mobile Point.

Khandelwal Mobile Point. Prince Communications. Birla Traders Mobile Point. Friends Communications.

Market Distribution of Different Types of Material provided by Vodafone.

% Contribution of Each Type in The Sample of All Shops.
SelfStrip 10%

Dangler/Hangi ng 3%

Cube 11%

Posters 22%

Flex 17% Bunting 14%

Banners 17%

A4 Pager 6%

FINDINGS: VODAFONE
Large number of Posters and Banners. Flex Boards of Vodafone provided in good number. A4 Pagers at few places.

Vodafone is one of the few

companies that are providing Bunting and Cubes.

Market Distribution of Different Types of Material provided by Tata Docomo.

% Contribution of Each Type in The Sample of All Shops.

Cube 0% Dangler/Hangi ng Flex 0% 3% Bunting 0%

Self-Strip 24%

Posters 31%

A4 Pager 16% Banners 26%

FINDINGS: DOCOMO
Large number of Posters and Banners. Self Strips and A4 Pagers provided with moderate number. No Flex/Cubes/Hangings provided at any place. Flex boards provided in small number.

Market Distribution of Different Types of Material provided by Reliance.

% Contribution of Each Type in The Sample of All Shops.

Cube 5% Dangler/Hangi ng 0% Flex 6% Bunting 0%

Self-Strip 24%

Posters 38%

A4 Pager Banners 11% 16%

FINDINGS: RELIANCE
Posters and Banners provided in large number so using as main tool for promotion.

Self Strips and A4 Pagers in good

number. Bunting or Hanging are not being provided at any place. Flex and Cubes at some places.

Market Distribution of Different Types of Material provided by Airtel.

% Contribution of Each Type in The Sample of All Shops.
Posters 16%

Cube 6% Dangler/Hangi ng 4% Flex 6% Bunting 4%

Self-Strip 20%

Banners 22%

A4 Pager 22%

FIDINGS:AIRTEL
Highest proportion of A4 pager provided as compared to all. Banners, Posters and Self Strips

are being provided in a good

Ratio.

Buntings/Hangings/Flex Boards
provided at some places.

Market Distribution of Different Types of Material provided by Idea.

% Contribution of Each Type in The Sample of All Shops.

Self-Strip 32%
Cube 0% Dangler/Hangi ng 0% Flex 17% A4 Pager 11%

Posters 34%

Banners 6%

Bunting 0%

FINDINGS: IDEA
Posters and Self strips in grater proportion. A4 pagers in moderate number. Banners and Flex Boards provided at few places. Posters highlighting 3G services are being provided in a large ratio.

Market Distribution of Different Types of Material provided by Aircel.

% Contribution of Each Type in The Sample of All Shops.
Posters 16% Self-Strip 40% Cube 0% Dangler/Hangin g 4% Flex 16% A4 Pager 16%

Banners 8%

Bunting 0%

FINDINGS: AIRCEL
Posters, Banners and A4 Pagers are being equally provided in moderate number. One of the few players that is providing In Shop Branding. Glow Shine Boards provided at some

places.
Self Strips is also being used as a tool in good proportion.

Market Distribution of Different Types of Material provided by MTS.

% Contribution of Each Type in The Sample of All Shops.

Cube 0%

Self-Strip 25%

Posters 30%

Dangler/Hangin g 0% Flex 5%
Bunting 0%

A4 Pager 15%

Banners 25%

FINDINGS: MTS
Posters, Banners and Self Strips provided in a very large number.

A4 Pagers and Flex Boards

provided at some places.

MTS is one of the company that

is providing In Shop Branding.

CONCLUSION:
All the companies are providing Posters, Banners and A4

Pagers in good number.

MTS, Reliance and Docomo are providing standard size Posters in large number overall. Airtel is more focused on Banners and A4 Pagers displaying its tariff plans. Vodafone is providing large number of Banners with Posters in moderate number.

CONTINUED.
Front Displays of Airtel Banners are available in most of the shops. Reliance and Docomo is mainly focused on Posters and so gaining advantage through highlighted call rates with the impression of its brand ambassador. MTS and AIRCEL are the only two that are providing In Shop Branding.