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http://www.affiliateadvice.usWhat the heck is social media, and why should you care?Social Media is a buzz word among members of the media and press. Has our entiresociety gone social?Well, first, let's take a look at what social media is, using some help from a our(social media) website friend, Wikipedia.Social media is "participatory online media where news, photos, videos, andpodcasts are made public via social media websites through submission."The definition goes on to say that social media is normally accompanied by avoting process so that media items (i.e. anything talked about, blogged, orcaptured in audio/video) can become "popular".Someone later came along to Wikipedia and put this part in..."Social Media Expanded Definition: Social Media is the democratization ofinformation, transforming people from content readers into content publishers. Itis the shift from a broadcast mechanism to a many-to-many model, rooted inconversations between authors, people, and peers."So basically here's the idea.Since the invention of the printing press, up until the opening up of the Internetin 1989 and the World Wide Web in 1993 (Thanks Al Gore), the communication (i.e.media) coming from those in the know has been primarily one-sided. Sure, therehave always been letters to the editor, but imagine telling the author of anarticle that you don't like what they had to say, 5 minutes after the article waspublished, and imagine how you would have to do it if there were no Internet.That's life without social media.What social media does is give anyone the opportunity to broadcast information, ina real-time format.Wikipedia says further that social media uses the combined knowledge andapplication of lots of people, who are able to collect and tie together all thatthey know. Social media can be anything from email user group (an early form ofsocial media), forums, and message boards, to weblogs, wikis, podcasts, picturesand video.Some of the more known social media sites are Google Groups, Wikipedia, MySpace,Facebook,YouTube, Second Life (a virtual reality game where the users actuallycreate the reality in which their characters live), and Flickr (photo sharing).Here's what you really need to know about social media.If you use it and effectively embrace it, social media can do amazing things forany business.But it involves unpredictability. If people are given a place where they canfreely say anything they want about you and/or your business (which, by the way,already exists on thousands/millions of social media web sites), then they areabsolutely free to say anything they want (and they will).
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01 / 20 / 2011This doucment made it onto the Rising List!
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