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What Is Social Media And Why Should You Care?by Jonathan Kraft
www.affiliateadvice.us
 
Social Media is a buzz word among members of the media and press. Has our entiresociety gone social?
Well, first, let's take a look at what social media is, using some help from our (social media)website friend, Wikipedia.Social media is "participatory online media where news, photos, videos, and podcasts are madepublic via social media websites through submission."The definition goes on to say that social media is normally accompanied by a voting process sothat media items (i.e. anything talked about, blogged, or captured in audio/video) can become"popular".Someone later came along to Wikipedia and put this part in..."Social Media Expanded Definition: Social Media is the democratization of information,transforming people from content readers into content publishers. It is the shift from a broadcastmechanism to a many-to-many model, rooted in conversations between authors, people, andpeers."So basically here's the idea.Since the invention of the printing press, up until the opening up of the Internet in 1989 and theWorld Wide Web in 1993 (Thanks Al Gore), the communication (i.e. media) coming from those inthe know has been primarily one-sided. Sure, there have always been letters to the editor, butimagine telling the author of an article that you don't like what they had to say, 5 minutes after thearticle was published, and imagine how you would have to do it if there were no Internet.That's life without social media.What social media does is give anyone the opportunity to broadcast information, in a real-timeformat.Wikipedia says further that social media uses the combined knowledge and application of lots ofpeople, who are able to collect and tie together all that they know. Social media can be anythingfrom email user group (an early form of social media), forums, and message boards, to weblogs,wikis, podcasts, pictures and video.Some of the more known social media sites are Google Groups, Wikipedia, MySpace,Facebook,YouTube, Second Life (a virtual reality game where the users actually create the realityin which their characters live), and Flickr (photo sharing).Here's what you really need to know about social media.If you use it and effectively embrace it, social media can do amazing things for any business.
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02 / 13 / 2011This doucment made it onto the Rising List!
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