import, that a sort of moral summation operation will yield the bestcourse of action. This can be pictured as a set of scales on one side of which is a pan representing
‘
happiness
’
. Any value judgement canthen be carried out simply by assigning a weight to each
‘
happiness
’
factor, and counterbalancing it with the opposing
‘
misery
’
factors.The proper course of action can then simply be read from the positionof the needle about the neutral point on the scale. There are quiteclearly considerable difficulties to be overcome if the theory is to bein any way applicable. For instance, what do we mean by
‘
happiness
’
?Jeremy Bentham, held by many to be the father of Utilitarianism, usedthe word
‘
pleasure
’
and its antithesis,
‘
pain
’
, as the means of compar-ison. These at least have the merit of being readily understandableand so, it was hoped, easier to apply in a rigorous fashion. The conceptof happiness was thus tightened up, so as to reduce ambiguity. It didnot solve the problem of assigning weights to different types of happi-ness, and he sought to alleviate this by including a number of sub-sidiary factors. The two most important of these were the intensity of the pleasure and the duration of its experience. These qualities, anda few other subsidiary factors such as fecundity,
provide an outlineof a method for evaluating simple moral problems. To illustrate thepoint we could consider the question of whether a man should takeexercise. On the negative side it could be argued that the pain involved,although of short duration, has high intensity. Does this outweigh thepositive aspects of the better fitness that would follow and thus higherself-esteem? Are the effects of regular exercise more beneficial thaninfrequent or sporadic exercise? It is not at all clear whether self-esteemeven counts as a pain in Bentham
’
s schema.In the end though the terms
‘
pleasure
’
and
‘
pain
’
are very restrictiveand any argument that relies solely on these concepts is bound tocrumble under the weight of its own disingenuousness. Consider foran instance a Utilitarian argument in favour of abortion:
Bentham identified this quality as the tendency of the pleasure to
‘
reproduce
’
itself.
2
The poverty of Utilitarianism
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