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Dedicated to representing the highest standards in Internet publishing
www.online-publishers.org
Going Mobile:
An International Study of Content Use andAdvertising on the Mobile Web
March 2007
Conducted in partnership with 
 
2
Online Publishers Association &OPA Europe
The Online Publishers Association (OPA)
and
OPA Europe
are not-for-profit industry tradeorganizations dedicated to representing high-qualityonline content providers before the advertisingcommunity, the press, the government and thepublic.
www.online-publishers.orgwww.opa-europe.org
 
3
Table of Contents
•
OPA Objectives
•
Methodology
•
Executive Summary
•
Mobile Internet
•
Mobile Content
•
Mobile Advertising & Marketing
•
Key Findings
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