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On an Invincible Germ Killing Mission

On an Invincible Germ Killing Mission

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Published by Deep Mandal
It is a presentation that describes the journey of Dettol as a brand
It is a presentation that describes the journey of Dettol as a brand

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Categories:Types, Research
Published by: Deep Mandal on Jul 19, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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ON AN INVINCIBLE GERM KILLINGMISSION: DETTOL
presented by: Deep MandalPGDM BD(2011-13)
 
 
Introduction to brand Dettol
A brand synonymous with protection from germs1.
voted consistently as India’s one of the “most trustedbrands.”
 2.
Core value propositions of the brand are “Functionaland Emotional” and the tagline says “Be 100% sure”.
 3.Launched in India as an antiseptic liquid for cuts and
wounds, and continued its monopoly for almost 50
years as an antiseptic, widely used in homes and hospital4.
Over the years it diversified it’s range of products into
bar soap, liquid hand wash, body wash, talc, floorcleaner etc.
 
Company
 
background
1.Reckitt Benckiser (India) Limited is one of the fastestgrowing consumer goods companies in South Asia.2.In India, it has many brands namely -Dettol, Harpic, Mortein, Lizol, Cherry Blossom, Vanish,Easy Off Bang, Veet, Colin, Disprin,Strepsils, Clearasil andothers.3. The Company has operations in 60 countries, sells in 180and employs 22,000 people around the world.

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