Introduction to brand Dettol
A brand synonymous with protection from germs1.
voted consistently as India’s one of the “most trustedbrands.”
Core value propositions of the brand are “Functionaland Emotional” and the tagline says “Be 100% sure”.
3.Launched in India as an antiseptic liquid for cuts and
wounds, and continued it’s monopoly for almost 50
years as an antiseptic, widely used in homes and hospital4.
Over the years it diversified it’s range of products into
bar soap, liquid hand wash, body wash, talc, floorcleaner etc.