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IBM CorpResp 2009

IBM CorpResp 2009

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Published by: Sandeep Sp on Jul 19, 2012
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IBM Corporate Responsibility Report 2009
ltt f t c 1
Samuel J. PalmisanoChairman, President and Chief Executive Officer
o cy 4
IBM basics
T r f t ibm 6
 A world of global citizens
ey 10
Investing in the IBMer
ibm  sv 14
Corporate Service Corps enters its third year
ct 18
Engagement, expertise and sustainable service
evt 24
Environmental sustainability, inside and out
sy c 32
 A holistic approach
Gv 36
Managing risk, maintaining trust
p eggt 40
Collaborating for societal progress
2009 pf Dt sy 44
It was at the height o the economic crisis in 2008 that
 introduced the idea o a smarter planet.To some, this might nothave seemed the most propitious moment to launch such anambitious strategic initiative. However, we strongly believed there was an opportunity to address exactly the problems and challengesthat were then gripping the world.Now it is nearly two years later and events have, i anything,strengthened this belie. The idea o a smarter planet is speakingpowerully to orward-thinking leaders and citizens around the world. It is opening up a growing global dialogue and generatingthousands o innovative ideas. Hundreds o our clients have seizedupon new capabilities to build smarter systems, and are achievingmeasurable benefts or their companies, communities and cities.Without question, this response is proving benefcial to
sbusiness. However, the phenomenon o a smarter planet is aboutmuch more than enhancing one company’s growth and proftability. And that is what this report is all about.
Samuel J. Palmisano
Chairman, President and Chief Executive Ofcer

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