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MARKETING MANAGEMENT – MKT 501
 Introducing a new product in the market 
POS SOLUTIONS
ENABLING WHOLESALERS AND RETAILERS TO GOTECHY THROUH POINT OF SALE TERMINALS
Prepared by:
MC070400829 NOORUDDIN
Teacher:
Dr. Amjad Habib Mirza
 
1)
 Executive Summary…………………………………………………3.
2)
Source of Idea………………………………………………………4.
3)
Questions to answer before introducing the product in the market…………………5.
4)
Segment and Target Marketing…………………………………7.5)Marketing Mix Strategies
a.
 Product Strategies………………………9
 b.
 Pricing Strategies……………………10..
c.
 Promotional Strategies…………………11.
d.
 Place Strategies…………………………12
6)
 References…………………………………………………………13.
2
 
1.0 EXECUTIVE SUMMARY
POS SOLUTIONS
is dedicated to providing your business with revenue generatingsolutions and money saving products and services. Our established relationship with leadingfinancial institutions can help you start saving money today! Nowadays, wholesalers and retailers can see many risks and little or no current benefit for  providing Point-of-Sales (POS) terminal and getting nothing in return. Acceptance willrequire distributors to mitigate the risks they perceive, develop trusting relationships withthem and demonstrate how they can benefit from providing the data, which requiresadditional work on their part. And while using the terminal to make sure those salesrepresentatives are adequately compensated. Wholesalers and retailers can see many other potential benefits---especially if POS data isutilized for marketing purposes. Examples include utilizing the information for collaborative planning purposes, providing detailed market analyses to uncover new opportunities,analyzing sales and penetration in specific markets, and analyzing the profitability of specificchannel partners. Various risks were perceived in providing Point-of-Sale terminals by 92.9%of the respondents. Confidentiality of the POS data information is the biggest fear---whether the information will be shared with competition---
directly or as a result of turnover of salesrepresentatives
---or used to sell direct or through other channels. But whatever the intentionof distributors in the use of POS terminalThe roadmap for distributing is best summarized by one distributor’s comments---
“
 Distributor and wholesalers as well as retailers can mutually benefit if the agreement for 
 
 providing POS terminal spells out, who will and will not see it, and what it will be used for. Strong, exclusive relationships can benefit from the sharing and planning aspects of POS  so that it can be used to plan for growth in revenue and profits
.”
 
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yasirtahir140

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reply04 / 27 / 2009
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