July 2011
www.pwc.com/es
Assessmentoftheharmcaused byprivatecopyingonIPrightsholders
ExecutiveSummary ofthestudy preparedbyPwCforAMETIC
PwC
Aboutthisdocument
This document is an Executive Summary of the study prepared by PricewaterhouseCoopers Asesores de Negocios, S.L.(PwC) for the Asociación Multisectorialde Empresas de la Electrónica, las Tecnologías de la Información y laComunicación, de lasTelecomunicaciones y de los Contenidos Digitales (AMETIC) on the harm caused by privatecopying to IP rights holders in Spain. It has been prepared exclusivelyfor AMETIC in accordance to our EngagementLetterof 19 April 2011. PwC is not responsible for any actions takenby third parties based on this document.
2July 2011
PwC
Introductionandmainfindings
Introduction
PricewaterhouseCoopers Asesoresde Negocios, S.L. (hereinafter,PwC) has been retained by the Asociación Multisectorialde Empresas de la Electrónica, las Tecnologías de la Información y la Comunicación, de lasTelecomunicaciones y de losContenidos Digitales (AMETIC) to assessthe damages caused by private copying to intellectualproperty (IP) rights holdersin Spain.This document is an Executive Summary of the studyprepared by PwC following the request of AMETIC. The ExecutiveSummary provides an overview of the methodology and main findings of the study. The detailed resultsandcomprehensive descriptions of the information sources used and the calculations made are available in the complete version of the study.The studyis largelybased on survey data collected from a sample of 1,433 individuals who either purchase or copy musical,audiovisualand/or editorial works. The surveyquestionnaire was designed by PwC. The fieldwork was commissioned to acompany specialised on market research, InstitutoDYM. The information collected through the surveyincluded data onexpenditureon purchases of original works and private copying habits. The consistency of this information has beenchecked against data on totalmarket salesobtained from industry sources.In general terms, our approach for the estimation of the damage has consisted in comparing levelsof expenditure inmusical, audiovisualand editorialworks for individuals with different copying habits (e.g., individuals who do privatecopying v. individuals who do not). Individuals’ expenditure on original worksis a good indicator of sales in music,audiovisualand publishing industries.Therefore,should private copying harm IP rights holders, average expenditure of heavy private copiers would be expected to be lower than that of the rest of individuals. Comparison of average expenditureis thusa suitableand direct method to estimate the damage.Privatecopying habits of each individual have been measured by the totalnumber of copies made over the last year. Accordingly, we have obtained estimatesof the average harm produced by each unitary act of copy, which have beensubsequentlyextrapolatedto obtain overallfiguresof damage.
3July 2011
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PwC Study: Harm Caused by Private Copying in Spain
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