Business Game Strategy Team 2 Eurasia

Pragya Goel Vinu Kirthey Sebastian Ramtke

SWOT Analysis
Strengths - Loyal customers - Low labor costs - Low tax rate (VAT, corporate tax) Weaknesses - Low quality (LP 80) - High Logistics costs - Insufficient & inefficient sales force - Low production efficiency - Low level of after sales services - Less attention to R&D - High product prices - Underdeveloped media sector Threats - Estasian manufacturers - Decreasing loyalty - Artificial price stability - Retailers could gain the upper hand

Opportunities - New retail channels (major chain stores) - Market entry into Ociania - Eurasian market growth (Y12 80000)

Overall Strategy
Short-term
Increase market share in Eurasia Improve product Increase marketing (sales force) Reduce production costs

Long-term
Expand to Ocianian market (Y8+)

Marketing Strategy
Short-term
Keep the performance level (LP) at 80 Reduce price to 440

Long-term
Increase performance level Stabalize price Increase communication budget

Production Strategy
Short-term
no production increase (reduce inventory)

Long-term
Production increase Cost reduction
Starting Y6 replace old equipment

HR Strategy
Short-term
Hire 2 sales force staff (20% increase) Training for Staff (5000 Cr.)

Long-term
Increase staff efficiency Salary increases

Financial Strategy
Short-term
Y5 no loan Y6 long-term loan for purchase of new equipment

Long-term
Repay loans