Why channel assessment framework

It helps in measuring the maturity the online channel in a very structured way Helps gauge the online channel utilization Representing channels in a structured modular way which would help in aligning it to business objective Can help in looking at online channel MIS Leads to utilization of channels in a comprehensive and multidimensions utilization way Sets the benchmark for future initiative can help bank move into future initiatives Helps understand our position in comparision to competitors helps understand things from customer view as well alongwith the banker view; gives an holistic perspective