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Table Of Contents

Purpose of the Study
Organization of the Paper
Definition and Meaning of Product Placement
The American Film Industry: Hollywood
Product Placement in Hollywood Cinema
The History of Indian Cinema and Bollywood
Product Placement in Bollywood Cinema
Overview and Analytical Framework
Research Questions
Sample
Measures
Pre-test
Reliability
Overview of the Results
Discussion
Contributions to the Literature
Directions for Future Research
REFERENCES
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COMPARATIVE STUDY OF THE PRACTICE OF PRODUCT PLACEMENT IN BOLLYWO.pdf

COMPARATIVE STUDY OF THE PRACTICE OF PRODUCT PLACEMENT IN BOLLYWO.pdf

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Published by: Pimse Hawk on Jul 24, 2012
Copyright:Attribution Non-commercial

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07/21/2013

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