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SAMPLE Travel Agency Media Plan

SAMPLE Travel Agency Media Plan

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Published by Hadiyah Daché
A sample of a media plan for a travel agency.
A sample of a media plan for a travel agency.

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Published by: Hadiyah Daché on Jul 24, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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St. Tropez Media Plan
Executive Summary
Corporate employees work hard. Recent studies show that employees ranging from middle-management to upper-management rank highest for stress levels caused by their careers.With this in mind we, The Elite Advertising Agency, have decided that it would be best for Exotic Trips Travel Agency to target middle to upper management employees.
 
Media Outlets
Advertising will be placed in the following media outlets:
TelevisionRadioInternetPrint
“60 Minutes” (CBS)National PublicRadioGoogleWall Street Journal20/20(ABC)Air America RadioYahoo!New York TimesOprah(ABC)Chicago PublicRadioForbes.comSan Jose Mercury“Evening News”(NBC)Hot 97 (NYC)RobbReport.comLos Angeles Times“Barefoot Contessa”(FOOD Network)Q100 (Atlanta)Chicago Tribune“Fast Money”(CNBC)95.5 (Chicago)Atlanta Journal-Constitution“EntertainmentTonight” (ABC)Star 101.3 (BayArea)Washington Post“Anthony Bourdain:Reservations”(TRAVEL Network)Power 106 ( LosAngeles)Miami Herald“Your TravelGuide” (TRAVEL Network)Kiss 93.9(Washington DC)Jacksonville FloridaTimes-Union“Passport to Europe”(TRAVEL Network)Dallas Morning News“Vacation HomeSearch” (TRAVEL Network)The Seattle Times“Mad Money”(CNBC)Business Week Dr. Phil(CBS)Forbes24(FOX)NewsweeUgly Betty(ABC)Time“DesperateHousewives” (ABC)MoneyWorking Mother The Robb ReportInc.
Goals

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