And...?
If you didn’t guess already, the boy is and was me. You can see many clear andinteresting hints about what’s to come when you read the story. First, it was alwayseasy for me to mirror what the other person was feeling. In case you didn’t know,people for some reason like people who act like they act. Like takes a sip of co
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eeafter you have sipped yours. I learned early on the ways of getting what I wanted.And the other piece of the puzzle was my knack for solving problems. Actually Iwasn’t good at solving problems - it was just really easy for me to see patterns andcorrelations between issues, people, etc. So if you give me all the information youhave, I “see” correlations fast and that way I can give you a solution how you cansolve your problem. I don’t do it on purpose and I can’t control it. That’s just theway my brain works and process the input.So what do I do, I become a deal negotiator. You need a home theatre? I have asolution I can honestly recommend. You buy this, this and this and you are all set togo. Why I was quite more successful than other sales people? That’s easy to
gureout when you think about. I knew what the guy’s problems were and Irecommended a right product for that problem. It sounds easy but if you are orhave been a sales person, you know how di
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cult it can be to
nd the rightproduct. People have all these weird things you are supposed to know whenbuying television for example. Someone likes big screen, someone likes modelsthat are designed trendy , etc. You just have to get them to tell you these thingseven they don’t even realize they need to tell these. How did I do it? I just mirroredthem, they felt comfortable and then I talked with them friend to friend. Theyprobably told me things about them and their taste that they wouldn’t normallytell to a sales person. Result: Really happy customers who buy from you all theirequipment because you seem to know what
ts them.Results for me where not good. I ended up hating that job and
nally I quit. Reasonwas simple too, I wasn’t very keen to discuss with strangers. I love to discuss butnot with the people I don’t know. That’s a bit of problem when talking withcustomers. I also wasn’t good at handling angry customers. Dealing with angrypeople usually a
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ects me long time after the argument and it just ruins my day.So that’s where we’re now. However that experience was really important for meand my future. It taught me business and how the basic pieces work. And yet againI found something that came to me really really easy. That was strategic marketingthinking. People always say when they see some really cool and
ashy ad or launchcampaign for some product something like “how did they come with that and how
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