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Poster Presentations

Poster Presentations



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Poster presentation guidelines
Poster presentation guidelines

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Categories:Types, School Work
Published by: Bus. Man - 2008-2011 on Jan 12, 2009
Copyright:Attribution Non-commercial


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"Only the composition as a whole determines the goodor bad of a piece of graphic work."
Posters have become a major format for communicating at scientific meetings. Thesedisplays of research findings use visual and verbal information with illustrations, the writtentext, and spoken explanation by an author. The technique varies with different societies,but generally the poster will be on display for several hours, perhaps all day, and theauthors will be present during a part of that time to discuss the subject with viewers.Depending on the meeting, the number of posters displayed at one time may range froma dozen to several hundred. The audience is always a relatively small group of sincerelyinterested people. Presenting a poster is a good opportunity to build your reputation as aconfident, knowledgeable, articulate scientist if you exhibit an attractive, informativedisplay and maintain a professional demeanor as the author.The professional poster session now seems to be a progeny of communication that justnaturally evolved from other scientific presentations, but 20 years
go it was practicallyunheard of. Posters were introduced into scientific meetings in the United States in themid-1970s (Maugh, 1974). They rapidly became a way to display large numbers of research efforts and have been widely accepted as a viable complement for andalternative to slide presentations and symposia or workshops. The Tri-Societies(American Society of Agronomy, Crop Science Society of America, and Soil ScienceSociety of America) first
ed the technique at their national meetings in 1977 when 50to 60 posters were presented. By 1990 that number had increased to 1215, almost 50% of the total presentations, and it has held at about 50% since then. Other societies havesimilarly increased the use of posters. Its rapid acceptance underlines the advantages of this format.
Posters offer advantages both for meeting arrangements and for communi¬cationefficiency. More papers can be scheduled for the same time with posters than with oralpresentations, and those attending meetings have access to more papers in the sameamount of time. Some convention centers can now provide large areas for display moreeasily than they can provide numerous meeting rooms and audiovisual equipment.The advantages to individual communication are as appealing as the tactical conveniencein arranging for a convention. The method provides a two-way interaction that is lessfeasible with the slide presentation. The poster presenta¬tion may turn into a veryprofitable question and answer session with both the presenter and the audience derivingmutual benefit from the ideas exchanged. Compared with the slide presentation, theposter technique provides more convenience in following up on ideas. Names andaddresses or phone numbers can be easily exchanged, and the scientist will be morelikely to contact the person he or she has spoken with face to face. Imhof (1982) declaredthat "Only the composition as a whole determines the good or bad of a piece of graphicwork." What's true for Imhof s maps is also true for posters. A successful poster mustcommunicate through every visual and verbal detail. Because posters are essential!}' across between the visual and spoken communication used in a slide presentation plus thetextual substance of a written paper, the same communication devices can be adapted tothe poster format. Posters perhaps balance the visual, oral, and written elements morefully than either the slide presentation or the written report. The basic communicationdevices used in all three include the text, the type size and style, color and texture, shapeand arrangement, and illustrations of data in tables, figures, or photographs. In gettinginvolved with all of these media, don't lose sight of the concept of unity or "the compositionas a whole," and remind yourself of the basic purpose of any scientific communication: toconvey a scientific message to an interested audience.
As with any other communication, with posters you need to have as much concern for the audience as you do for your subject and your own presentation of it. These viewersare 1 or 2 meters away as they read the poster (Fig 17-1). The material must beattractive, interesting, and clearly legible to keep their attention. Remember that themeetings offer many possibilities, and your 
Have concern for the poster audience.
 viewers have plenty of other things to do. Also, most readers are standing, and it is tiringto read from the standing position for very long. Most of them will look at the main pointsof your poster and then move on. O'Connor (1991) says that a typical poster reader willstop, read, and move on—all in 90 seconds or less. You are competing, then, with other activities at the meetings, with tired feet and eyes, and with viewers time. However, theaudience wouldn't be there if they were not interested in your poster and your subject.Design and present your poster in such a way that you keep their interest and so that theexperi¬ence is worth their time and yours.

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