has become a amiliar term to all o us in the 21st century. The original etymological rooto the word comes rom “sustain” meaning “to last orremain over a longer period o time”.
Thinking and acting sustainably has always beenpart of our corporate philosophy
. For this reasonwe have decided to produce still in summer 2012 a
in order to demonstrate thesustainability and long-term viability o our actions,not only in purely economic terms, but also rom asocial and ecological perspective.In our capacity as partners, we not only assumeresponsibility or our company and the people workingthere, but also or the environment and society. It isour strong belie that a sustainability report ideallycontributes to the institutionalisation o sustainablethinking within the company itsel. Last but notleast, this sustainability report is intended ultimatelyto document our aspiration to assume a pioneeringrole within our industry and thus to set standardsthrough sustainable business practices.One example o sustainable action is the
– the latest edition o which you are now reading.The oldest Barth Report in our archives dates rom5 October 1878 and is entitled “Zweiter Bericht vonJoh. Barth & Sohn” [Second report by Joh. Barth& Sohn]. It can thereore be assumed that the frstreport was published one year previously, in 1877.In light o this, the current edition allows us to lookback over
135 years of Barth Report history
.Originally intended as a report or the brewing industrycontaining inormation on hop cultivation and thehop market, it has developed into an internationallyrespected source o inormation with reports on theworld’s hop and beer markets. Each edition entailsextensive and meticulous data research.
We would like to take this opportunity to thankall those who have supported us with information
.135 years o the Barth Report – an anniversary whichis a cause or pride and celebration.
nw ariti r gratr dirit i br – a rdb Bart. T br icturd t cr wr brwdxcui r a tatig i at t Brau Bia 2011air i nurmbrg. T ud wr ariti witcia ar caractritic, kw a ar . Fidut mr abut tm ag 32 ti rrt.
ABoUT The FRonT CoveR