You are on page 1of 10

-

,
,

2012


, , ,
,
, - .
) ,(cause marketing
.

, ,
. .
?
,
- .

"





10%
,

86%

,


2012

37%

2010

70%

28%



?


( ,
)


,

, , *.
:
o
?
o ?
o
?
2012 ,
. 554 .+18
. 3.8%
* :
,
, .

44%

49.7%

38%

18%

50.3%

+51

26-50

18-25





, ,
"
, .
,
, ,
.

84%

76%
*

* Edelman goodpurpose 2012

81%

( )
, / ,

, ,
( ) . ,
.
? , ,
:

83%

89%

81%

67%
* ,

31%
10%
*

15%

30%-10%

5%

6%

* :
,
, .

43%





-
, .
, .

,
.
, .

(
)

72%


- /?
57%

46%

39%

33%

16%

15%

84%


( , )



57%
52%
84%
49%
* ,

:

,

,
,

.

/ ,

.

, .
/ , -
.
,
,
.

?
:
www.shirleykantor.co.il
shir@shanis.net
052-8555501

,
, -
.



)(cause marketing
,2002
, - , .


, , .
:
www.zeta-tools.co.il
rami@zeta-tools.co.il
054-4427769

:
.
.


"

: , ,' ',
, ,
.

You might also like