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Presentación RRPP Lara Guerrero

Presentación RRPP Lara Guerrero

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Published by Cecom

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Published by: Cecom on Jan 12, 2009
Copyright:Attribution Non-commercial

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06/20/2012

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RelacionesRelacionesPúblicasPúblicas
“Herramienta eficaz en un“Herramienta eficaz en unmundo competitivomundo competitivo
Lara GuerreroAssociate PartnerMG Public Relations
 
“A new word has come into the languagecounsel on public relations. What does itmean?”“The ability to make and maintain friends”
Edward L. Bernays
 
Crisis de Identidad
Miles de docenas de diferentes definiciones,Enfasis en:Relaciones con los medios – Media RelationsOrganización de eventosPerspectiva más ampliaDificultades en la definición no solo de lanaturaleza, sino también del alcance Término redundante y mal utilizadoImplicaciones negativas en muchos casosAmpliación en la oferta de servicios de PRinhabilita un mayor reconocimiento.

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