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Using the Power of Nostalgia as a Marketing Strategy

Using the Power of Nostalgia as a Marketing Strategy

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Published by Tony Laidig
Using nostalgia as a marketing strategy can be very effective for connecting with your customers in a way that others overlook. We all remember the "Good Ole Days" and, as restaurants and other companies have proven, the "Good Ole Days" can pay off in customer loyalty, exposure and sales.
Using nostalgia as a marketing strategy can be very effective for connecting with your customers in a way that others overlook. We all remember the "Good Ole Days" and, as restaurants and other companies have proven, the "Good Ole Days" can pay off in customer loyalty, exposure and sales.

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Published by: Tony Laidig on Jan 13, 2008
Copyright:Attribution Non-commercial

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04/15/2013

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Discovering the Power of the “N” Word
The
Power 
of the
“N” Word
Public Domain Strategies Based on the Power of Nostalgia
by Tony Laidig
 © 2007 The Public Domain Expert
www.thepublicdomainexpert.com
 
Discovering the Power of the “N” Word
The Power of the “N” Word
Public Domain Strategies Based on the Power of Nostalgia
When you think about profiting from the Public Domain, chances are that yourthoughts go immediately to selling your product or products online. That’sunderstandable in this day and age. The Internet should be a HUGE part of howyou market and sell your products. You’d be insane not to take advantage of theopportunities it presents. This report, however, is not about selling online…it’sabout selling your Public Domain products offline in some ways you may not haveconsidered.Let’s be honest here…you want to make money, right? Well one of my passionshas always been to help people see things in different ways…from differentperspectives. So I thought I would draw on some of my past experiences andsuccesses with Public Domain works BEFORE the Internet was even around toteach you some “new” ways of thinking about your Public Domain products.Chances are you have not considered these methods before, or perhaps thoughtthey would be too hard or expensive. Are you ready to dig in? Great…let’s get to it!My experience with selling Public Domain works began around 1989. My wife and Ihad been married for just two years, had a one-year-old daughter and another oneon the way. At the time, I was managing a commercial printing company in SouthJersey. I enjoyed working there, but due to some excessive spending and poorfinancial planning by the owners, the company was facing the difficult choice ofneeding to make cuts. The solution came in the form of a 50% decrease in salariesfor 6 months. To say that decision made things difficult for us financially would be ahuge understatement. Knowing I had to still pay the same rent, car payment andutilities, I needed a way to replace my lost income fast. The first part of my answercame while taking out some trash at work…the second from a neighbor down the © 2007 The Public Domain Expert
www.thepublicdomainexpert.com
 
Discovering the Power of the “N” Wordstreet. Both would draw from Public Domain resources and, in the end, provide uswith the finances we needed and more.
Strategy #1: One Man’s Junk Is Another Man’s Treasure
You wouldn’t think a trip to the dumpster could result in a money-makingbreakthrough, but that’s what happened for me that hot, summer day. Honestly,the real success key was being able to recognize and opportunity and then act onit. As I dumped my trash can into the dumpster, I saw a bunch of old photographslaying there in a pile. There were hundreds of them. Being a huge photographybuff and one-time commercial photographer, I couldn’t resist looking through thepile…and that meant climbing into the dumpster. As I began to sort through the 8”X 10” photos, I realized that the images primarily fit into two categories:Photographs of old yachts and photographs of the old hotels in Atlantic City. Icollected every photo I could find, put them into a box and carried them back intothe building. I set out to discover why these “gems” were in the trash. The answerprovided was that they were from old job files that were being discarded, and if Iwanted them, I could help myself…I did!That night, I went home and sorted through all the photographs. As I went throughthem, an idea came to me that would result in multiplying my “supply” of photosand make me a ton of money. The idea was this: Copy the originals and sell thecopies. Sounds simple enough, right? But remember…this is 1989…there were noscanners like we have today, much less digital cameras. PC computers were littlemore than expensive boxes that primarily ran DOS programs and Photoshop wasstill a year away for Apple’s Mac Plus. So I began making copy negatives of theprints and printing out the copies in the company darkroom.Around the same time, my wife and I were selling stuff we’d find at yard sales at alocal Sunday flea market. The flea market had a pretty huge following every week,so I thought I would introduce my copy photos there. My “idea” paid off…we soldhundreds of them. So the question is this: Will this same strategy work today? © 2007 The Public Domain Expert
www.thepublicdomainexpert.com

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