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CHAPTER # 1
EXECUTIVE
SUMMARY



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The tyre industry has seen several phases during its evolution. From the
iron rolled wheels to the modern day rubber tires, from ups to downs, the
industry has seen it all. It has been my privilege to intern at a prestigious
organization as JK Tyre & Industries Ltd. I got the opportunity to learn
practically through exposure to the Gurgoan market under the able guidance of
my immediate supervisor and industry mentor.

I set up few objectives and planned to execute in a way that provides me
with the maximum learning and gain through my tenure as internee at JK Tyre
& Industries Ltd. My prime objective was to get to learn about the product
range that the firm offers in various segments and its relative market share. To
achieve this I conducted fitments survey which helped me achieve my prime
objective. My second objective was to learn about the perception of JK Tyre in
the market. For this I conducted the dealers/fleet surveys across various
transport markets in the Gurgoan region. This helped me find out the perception
of JK Tyre as compared to other brands and also conclude the positives and
negatives of the company with the help of these surveys.

The various findings through the surveys conducted and their analysis
helped me to derive the market share of JK Tyre & Industries Ltd in the
Gurgoan region and its scope for development in the Truck and PCR segment.
The potential for expansion of JK Tyre exists in the market with a few changes
in its policies and approach. These suggestions are withheld in the details of the
project report. Some other practical learning were also offered to me through
various interactive programs which complete few more aspects of my learning
such as Customer Interaction Program, etc.



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The future trend in the industry relates a fruitful forecast for the company
through radicalization which has been pioneered by JK Tyre & Industries Ltd in
the market. The company also offers various learning aspects in terms of
personal experience by interactions with the supportive staff of the company.
The findings and conclusions listed at the end of the report are expected to
provide a great boost to the sales in the Truck and PCR segment and increase
overall revenues of the company. This, thus, completes the achievements
desired in terms of set objectives at the start of the project and the subject
selected.







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CHAPTER # 2
RESEARCH
METHODOLOGY







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2.1 OBJECTIVES
The prime purpose of the report is to analyze the market share of JK Tyre
& Industries Ltd in the Gurgoan region and derive the scope for development of
JK Tyre in the Truck and PCR segment. To achieve this, an approach was
designed which revealed an insight into the problem and help conclude the
solution.
- The first objective was set to get the product range that the company is
offering and its relative market share.
- The second objective was set as deriving the perception and demand of
JK Tyre in the market and the issues constraining such behavior.
2.2 BENEFITS OF STUDY
The set objectives are helpful in deriving the market share of JK Tyre and
get the insights of the problem that faces this organization in the PCR segment.
The study helped in getting the market share of the company and then concludes
the strategies based on the findings. After analysis of these findings the
conclusion was suggested based on which the company is expected to derive
benefits. This study will help company improve its share in the PCR segment
and look into the newer trends in the market.

2.3 RESEARCH DESIGN
The purpose of research is to discover answers to questions through the
application of scientific procedures. The main aim of research is to find out the
truth which is hidden and which has not been discovered as yet. I have tried to
find the solution to the less market share of JK Tyre in the PCR segment
through my study. Hence, this is an Applied Research.


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2.4 SAMPLE DESIGN
The sample to be used in this research is non - probability sampling
because all the population elements do not have an equal chance to get selected
and Convenience method is selected to collect data because it is cheapest and
easiest to conduct. And researchers have the freedom to choose whatever they
find and what is conclusive for their study. I have taken the data from the
various car parking, malls and Udyog Vihar (Maruti Suzuki Parking) of
Gurgoan region.

2.5 SCOPE OF THE STUDY
The study helps in finding out the problematic areas of the PCR segment
tires sales in the Gurgoan region for the JK Tyre & Industries Ltd. The
conclusions are based on the study conducted in various malls, parking transport
markets of Gurgoan region and analysis based on that study. The conclusions
are also assisted by personal experiences during the study and away from the
basic surveys conducted. The study and its results are expected to boost the
sales of the company in the PCR segment.

2.6 LIMITATIONS OF THE STUDY
a) The limitations inherent in secondary data are bound to exist in the
research as well.
b) The primary data has been collected from the malls, parking and transport
areas of Gurgoan region and as such is biased to certain extent.
c) The sample size for the research was of 43 dealers and 252 customers.
The accuracy of results is bound to increase with the increment in the
sample size.


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d) The study has been conducted in the Gurgoan region and such its scope is
limited to Gurgoan region only and must not be used to derive
conclusions for overall India or the world.
e) The primary data has been collected during the working hours and as
such reveal the result in its limits.















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CHAPTER # 3
CRITICAL
REVIEW OF
LITERATURE





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The project is in the form of applied research. As such, there had been
no earlier researches done in this regard in the past. But a brief about the
product and its related figures is necessary to understand the scenario in a better
way.

TYRES
A tire (in American English) or tyre (in British English) is a ring-shaped
covering that fits around a wheel rim to protect it and enable better vehicle
performance by providing a flexible cushion that absorbs shock while keeping
the wheel in close contact with the ground. The word itself may be derived from
the word "tie", referring to the outer steel ring part of a wooden cart wheel that
ties the wood segments together.
The fundamental materials of modern tires are rubber and fabric along
with other compound chemicals. They consist of a tread and a body. The tread
provides traction while the body ensures support. Before rubber was invented,
the first versions of tires were simply bands of metal that fitted around wooden
wheels in order to prevent wear and tear. Today, the vast majority of tires
are pneumatic, comprising a doughnut-shaped body of cords and wires encased
in rubber and generally filled with compressed air to form an inflatable cushion.
Pneumatic tires are used on many types of vehicles, such
as bicycles, motorcycles, cars, trucks, earthmovers, and aircraft.





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CONSTRUCTION TYPES
Bias
Bias tyre (or cross ply) construction utilizes body ply cords that extend
diagonally from bead to bead, usually at angles in the range of 30 to 40 degrees,
with successive plies laid at opposing angles forming a crisscross pattern to
which the tread is applied. The design allows the entire tire body to flex easily,
providing the main advantage of this construction, a smooth ride on rough
surfaces. This cushioning characteristic also causes the major disadvantages of a
bias tire: increased rolling resistance and less control and traction at higher
speeds.

Belted bias
A belted bias tyre starts with two or more bias-plies to which stabilizer belts
are bonded directly beneath the tread. This construction provides smoother ride
that is similar to the bias tire, while lessening rolling resistance because the belts
increase tread stiffness. The plies and belts are at different angles, which
improve performance compared to non-belted bias tires. The belts may be cord
or steel.

Radial
Radial tyre construction utilizes body ply cords extending from the beads and
across the tread so that the cords are laid at approximately right angles to the
centerline of the tread, and parallel to each other, as well as stabilizer belts
directly beneath the tread. The belts may be cord or steel. The advantages of this
construction include longer tread life, better steering control, and lower rolling


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resistance. Disadvantages of the radial tire include a harder ride at low speeds
on rough roads and in the context of off-road, decreased "self-cleaning" ability
and lower grip ability at low speeds.

Tubeless
Tubeless tyre, as the name suggests, are tyres without the tube. The tyre is built
in such a way that it can contain the air by itself. It does not require a tube
within it. The tyre and rim assembly form an air container, to Seal and
Contain the compressed air inside the assembly. The tyre has a halo- or
chloro-butyl lining on its inside which is airtight. Together with the airtight joint
between the tyre and the wheel, the membrane forms a container that holds the
air for the tyre. A valve is fitted on to the rim for inflation or deflation to the
assembly.
Fig 3.1 Classification of Tyre


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TYRE TYPES
1) Passenger and Light truck types
a) High performance
b) Mud and snow
c) All season
d) All terrain
e) Spare
f) Run flat
g) Heavy Duty Truck
2) Off the road
3) Agricultural
4) Racing
5) Industrial
6) Bicycle
7) Aircraft
8) Motor cycle
a) Sport touring
b) Sport Street
c) Track or slick
EVOLUTIONARY PHASES OF TYRE MANUFACTURING IN
INDIA
Phase Period Characteristics Policy Regime
Phase I 1920-35
No domestic production. Demand met
through imports. Key players included
Dunlop (U.K), Firestone & Goodyear
(USA)
Liberal imports


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Phase
II
1936-60
Domestic production begins by
erstwhile trading companies: Dunlop,
Firestone, Goodyear and India Tyre &
Rubber Company
Imposition of tariff &
non-tariff barriers on
imports

Phase
III
1961-74
Indian companies-MRF, Premier &
Incheck- enter manufacturing sector
with foreign technology; licensing of
additional production capacity
Regulation on capacity
expansion and
repatriation of profits
of foreign companies;
enforcement of export
obligation on MNC;
protection from
external competition

Phase
IV
1975-91
Entry of large Indian business houses
like Singhania & Modi & technical
collaborations with MNCs, introduction
of radial tyres, vertical integration and
exponential growth in tyre production &
exports
Delicensing of
production, placing of
imports under OGL
with tariff & non-tariff
barriers

Phase
V
1992
onwards
External trade liberalization & reduction
in import duty; re-entry of MNCs either
independently or in collaboration with
Indian capital
Progressive reduction
in import duty;
liberalized imports.
Table 3.1 Evolution Phase for Indian Tyre Industry

Raw material
Raw Materials of Tyre Industry - Overview (FY 2009-10)
Tyre Industry is highly raw-material intensive. Raw materials cost
accounts for approx. 63% of tyre industry turnover and 72% of production cost.


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Given below is the composition of raw-materials as a percentage (%) of Total
Raw Material Cost:
Raw material Percentage
Natural Rubber 43%
Nylon Tyre Cord Fabric 18%
Carbon Black 11%
Rubber Chemicals 5%
Butyl Rubber 4%
PBR 5%
SBR 5%
Others 9%
Table 3.2 Usage of Raw Materials in manufacturing tyre


5.75 lakh tons of consumption of natural rubber
62% of total Natural Rubber consumption is by the Tyre Sector, balance by
rubber based non-tyre industries.
Total weight of raw-materials consumed by tyre industry 15.50 Lakh M.T.
Total Cost of Raw Materials consumed by tyre industry Rs.16,000 Crores.

Raw Material Availability
No domestic Production of Butyl Rubber and Styrene Butadiene Rubber
of tyre grades, i.e., 1502 and 1712. Production of Nylon Tyre Cord
Fabric, Polybutadiene Rubber, Rubber Chemicals, Steal Tyre Cord,
Polyester Tyre Cord insufficient to meet domestic demand.


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Tyre industry imports raw materials on account of the following factors:
a. duty-free imports permitted against export of tyres; domestic
demand not sufficient to meet complete requirement; technical and
commercial considerations;
b. business strategy to have multiple sources of supply.


GOVERNMENT POLICIES

Trade Policy - Tyres & Raw Materials
All categories of new tyres can be exported freely.
All categories of new tyres can be imported freely.
No WTO Bound Rates for Tyres & Tubes.
All raw materials required for the manufacture of tyres can be imported
freely (OGL).



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CHAPTER # 4
INDUSTRY
AND
COMPANY
PROFILE



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THE TYRE INDUSTRY

The tire market can be divided into three categories, including the non-
heavy-duty tires for passenger cars and light trucks, the heavy-duty tires for
heavy vehicles and the tires for two-wheel vehicle, agricultural machinery,
OTR, etc.

With the slight leading advantage, Michelin ranked first, and Bridgestone
tightly followed. Goodyear extended its gap from the previous two due to the
shrinkage of its North American market. Continental retained its considerable
performance in the European high-end passenger car market; however, it
experienced a disappointment in the Chinese market. Pirelli maintained its top
position in the markets of South Europe, North Africa, Middle East and Latin
America. Sumitomo Rubber also maintained its leading position in the Japanese
high-end market, especially high-end SUVs.











Fig 4.1 Global Market Share of Tyre Industry


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THE INDIAN TIRE INDUSTRY
Market profile
While the tyre industry is mainly dominated by the organised sector, the
unorganised sector holds sway in bicycle tyres. The major players in the
organised tyre segment consist of MRF, Apollo Tyres, Ceat and JK Industries,
which account for 63 per cent of the organised tyre market. The other key
players include Modi Rubber, Kesoram Industries and Goodyear India. Dunlop,
Falcon, Tyre Corporation of India Limited (TCIL), TVS-Srichakra, Metro Tyres
and Balkrishna Tyres are some of the other players in the industry. MRF, the
largest tyre manufacturer in the country, has strong brand equity.
Sector specifics
The tyre industry is a major consumer of the domestic rubber production.
Natural rubber constitutes 80 per cent of the material content in Indian tyres.
Synthetic rubber constitutes only 20 per cent of the rubber content of a tyre in
India. Worldwide, the ratio of natural rubber to synthetic rubber is 30:70. Apart
from natural and synthetic rubber, rubber chemicals are also widely used in
tyres.
Most of the RSS-4 grade natural rubber required by the Indian tyre
industry is domestically sourced, with only a marginal amount being imported.
This is an advantage for the industry, since natural rubber constitutes 25 per
cent of the total raw material cost of the tyres.
The two types of synthetic rubber used in tyres are Poly Butadiene
Rubber (PBR) and Styrene Butadiene Rubber (SBR). The former is used in
most of the tyres, while the latter is mainly used in the radials for passenger


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cars. Synthetic rubber accounts for 14 per cent of the raw material cost. Unlike
in the case of natural rubber, India imports 60 per cent of its synthetic rubber
requirements.
Apart from rubber, major raw materials are nylon tyre cord and carbon
black. The former is used to make the tyres strong and impart tenacity to it. The
latter is responsible for the colour of the tyre and also enhances the life span of
the tyre. Nylon tyre cord comprises 34 per cent, while carbon black accounts for
another 13 per cent of the raw material cost. In India, the carbon black used is of
the N660, N220 and N330 variety.
Sector trends
Crossply tyres have been used in India for several decades. In these tyres,
the ply cords run across each other or diagonally to the outer surface of the tyre.
Rayon and nylon tyre cords are used as the reinforcing medium. These tyres can
be retreaded twice during their lifetime and are hence preferred by Indian
transport operators who normally overload their trucks. A vehicle with the
normal carrying capacity of around 12 tonnes is usually loaded with double the
capacity. Moreover, one also has to contend with the bad suspensions and bad
road conditions. No wonder, 95 per cent of the tyres used in India are crossplies.
Radial tyres have their cords running radially from bead at 90 degrees
angle to the rim or along the outer surface of the tyre. The reinforcing mediums
used in these tyres are polyester, nylon, fibreglass and steel. Hence, these tyres
are 20 per cent more expensive than the crossplies. But they have a longer life
and provide lower fuel consumption. The unhealthy condition of the Indian
roads has resulted in radial tyres accounting for only 5 per cent of the tyre
industry as against a global trend of 60 per cent. With two-thirds of the capacity


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of all major tyre manufacturers being reserved for radials, this is a real cause for
concern.
COMPANY PROFILE
The JK Organisation is an industrial conglomerate in India. A major
interest is owned by the Singhania family. The company's name is derived from
the initials of its founders, Lala Juggilal Singhania (1857-1922) and his
son Lala Kamlapat Singhania (1884-1937). It is one of the leading Private
Sector Groups in India, was founded over 100 years ago - it's been a century of
multi-business, multi-product and multi-location business operation.
Jk Tyre and Industries is a mega corporate entity that is emblematic of
excellence, diversification and pioneering new technologies. A part of JK
Organization which ranks among the top private groups private groups in India,
Jk Tyre and Industries is committed to self reliance and follows an ethic that
views customer satisfaction as an index of achievement. Over the years, the
company has expanded and diversified its business portfolio. It has developed
into a multi product, multi-location corporate entity comprising of following
business divisions:
The advent of JK Organization on the industrial landscape of India almost
synchronizes with the beginning of an era of industrial awareness - an endeavor
for self reliance and JK Tyre commenced operations in 1977 when it set up its
first tyre manufacturing plant, with an installed capacity of 500,000 tyres per
annum in Kankroli, Rajasthan. Keeping pace with the growth in the market and
the demand for its products, JK tyre established a new state-of-the-art passenger
radial manufacturing facility at Banmore near Gwalior in Madhya Pradesh.


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In 1997 it made a strategic acquisition of Vikrant Tyre, a Govt. Of
Karnataka undertaking. In a short span, JK Tyre had turned it into a quality-
driven company with all four ISO 9001, QS 9000, ISO 14001 and TS 16949
accreditations to its credit. This indeed is a true reflection of JK Tyres
commitment to systems and its quality-oriented approach.






JK ORGANISATION
J.K. Organisation, founded over 100 years ago, is an
eminent industrial group in India. The Group has
multi-business, multi-product and multi-location
operations


JK PAPER LTD.
JK Paper Limited is one of the leading
manufacturers of reading and writing paper

JK LAKSHMI CEMENT LTD.
JK Lakshmi Cement Limited is a well respected
name in the cement industry in India
Fig 4.2 JK Organisation and its Groups


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FENNER (I) LTD.
Fenner (I) Limited is a leading manufacturer of
Industrial and Automotive Belts, Oil Seals, Power
Transmission Accessories and Textile Yarn

UMANG DAIRIES LTD.
The Creme de la creme of dairy foods

JK AGRI-GENETICS LTD.
At JK Agri-genetics limited, concenetrates on
Research and Development, production, processing
and marketing of hybrid seeds.

JK SUGAR LTD.
The company's principle activity is to manufacture
Sugar. However, the company currently operates in
two segments. Power and Sugar

JK RISK MANAGERS AND INSURANCE
BROKERS LTD.
Services rendered to various clients for all facets of
Insurance both life & non-life.

CLINIRX RESEARCH PRIVATE LTD.
Full Service Contract Research Organisation (CRO)

JK TYRE & INDUSTRIES LTD.
VISION
To be amongst the most admired companies in India, committed to excellence


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MISSION
Be a Customer Obsessed Company - Customer First 24x7
No.1 Tyre Brand in India
Most profitable Tyre Company in India
Motivated and Committed team for excellence in performance
Be a Green Company
Deliver Enhanced Value to all stakeholders
Enhance global presence through Acquisition / JV / Strategic Partnerships
CORE VALUES
Excellence comes not from mere words or procedures. It comes from an urge to
strive and deliver the best. A mindset that says, When it is good enough,
improve it. It is a way of thinking that comes only from a power within."
Caring for people
Integrity including intellectual honesty, openness, fairness & trust
Commitment to excellence
CHRONOLOGY

YEAR EVENTS 1951 - The company was incorporated as a private
limited company in West Bengal in 14th February, 1951. Until 31st
March 1970, the company was engaged in the managing agency business.
Thereafter, the company decided to undertake manufacturing activities
and obtained a letter of intent in February 1972 for the manufacture of
automobile tyres and tubes.



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The letter of intent was converted into an industrial licence in February
1974 for the manufacture of 4 lakh nos. each automobile tyre and tubes
per annum. The company was converted into a public limited company
on 1st April 1974. The manufacturing project was promoted by Straw
Products Ltd and J.K. Synthetics Ltd.

The company entered into technical collaboration with General Tire
International Co., U.S.A., (a subsidiary of General Tire & Rubber Co.,
U.S.A.) for technical services for a period of 5 years and sales agreement
for the supply of technical know-how, engineering and documentation for
operational facilities (for a period of 8 years from 23.8.73).

Under the collaboration agreement, the Company has the right to use on
its products the wording "Made in collaboration with General Tire
International Co., USA".

1982 - The company's technical collaboration agreement with General
Tire International Co., was renewed for a further period of 5 years.

1987 - The overall working resulted in substantial profits despite a 51-
days strike as well as go-slow from 14th October. The strike had since
then been resolved and amicable settlement was reached. Efforts were on
to launch a new pattern in steel belted radial tyres.

1988 - New steel radial tyres for Maruti Gypsy and Tata mobile were
introduced. The Company proposed to incur an expenditure of Rs 300
lakhs for installationof latest and sophisticated R&D equipment.



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1989 - Several new patterns and sizes of tyres were introduced including
a semi-lug Nylon Truck tyre, all of which were well received in the
market. 1991 - Handeep Investment, Ltd., Hidrive Finance Ltd.,
Panchanan Investment Ltd., and Radial Finance Ltd., J. K. International
Ltd., Shivdham Properties Ltd., and J.K. Asia Pacific, Ltd., are
subsidiaries of the Company.

1992 - The J.K. International division expanded its activities by opening
its office in Moscow besides starting Company's subsidiaries in U.K. &
Honkong. The radial tyres for tractors and business launched in the
previous year were well received.

1993 - New radial tyres `Brute' and `Ultima' were introduced. The
Company was in the process of developing steel belted radial tyres for the
prestigious cars in the Mercedes Benz, Peugeot, Daewoo race and Opel
Astra. A new pattern developed for bus and trucks `PE-T8' was well
received in the market.

1994 - The company maintained its pace of growth, despite steep rise in
raw material and input costs and competition. The Company effected an
all round cost reduction and attained higher capacity utilisation at both
the tyre plants at Jaykaygram and Banmore.

The T-rated Ultima tyres launched for new generation cars found its
acceptance in DCM Daewoo's `Ceilo'. Also J.K. Steel radial was chosen
for Mercedes Benz India.

The Company undertook to develop steel radials for GM's `Astra'. PAL's
`Peugekot' FIAT's, `UNO' and M & M's `Ford'.


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The Company launched a premium truck tyre `Jet Trak' - 39 which was
introduced to meet the need sof the heavy load market. The new tractor
rear tyre `SONA' was well received in the market.

1996 - During this period, a new Car tyre "Jet Drive XS", the widest
nylon car tyre for Maruti 800 was launched. Along with new semi-lug
and heavy duty lug tyre for trucks, a new lug tyre for super heavy load
applications "Jet Trak 39" was also introduced. In the Radial category,
"Ultima XR Radial", a terrain tyre was introduced. All these products
were well received in the market.

Both the tyre plants operated to full capacity. In line with JK tyre, the
radials unit introduced the dual contact high traction and high
performance Aquasonic steel radial car tyre. The unit also developed
India's first and only H-rated ultima Xs' specially for Mercides - Benz
Cars.

2000 - The Company proposes to reduce its debt by Rs 125 crore in the
current fiscal from the current level of Rs 635 crore by way of loan
repayment.

The Company and Indian Oil Corporation have entered into a marketing
alliance for installing digital air pressure guages and setting up sales and
services outlets at IOC petrol stations throughtout the country.

2001 - Raghupati Singhania managing director of J K Industries has been
appointed the 19th Chairman of Automative Tyre Manufacturers
Association, the representative body of tyre industry in India.


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2002- J.K. Industries Ltd has informed BSE that CRISIL has assigned a
P1+ rating to the Commercial Paper programme of the company.

2000 - J.K. Industries Ltd (JKI) has a new Marketing Director in Mr Ajay
Kapila. Before joining JKI, Mr Kapila was Senior Vice-President (Sales
and Marketing) at Kinetic Engineering Ltd. He was also Director on
board and operational head of Kinetic's direct selling arm - Kinetic
Marketing Services Ltd.
Completes its comprehensive restructuring exercise of businesses that
leads to its emergence as a pure automotive tyre company. Along with the
de-merger of its non-tyre business, Sugar and Agri Seeds, into separate
companies namely JK Sugar Ltd and JK Agri-Genetics Ltd, JKI also
completes the merger of Vikrant Tyres Ltd with itself.

J.K.Industries delists from Jaipur Stock Exchange.

Divested its wholly-owned subsidiay called J.K. Drugs and
Pharmaceuticals Ltd to TEVA Pharmaceuticals of Israel.

2004 -JK Industries Ltd has informed that its securities are delisted from
Delhi Stock Exchange Association Ltd (DSE) w.e.f. January 29, 2004.

2007 - JK Industries Ltd has informed that the name of the Company has
been changed from "J K Industries Ltd" to "JK Tyre & Industries Ltd"
w.e.f. April 02, 2007.

Company name has been changed from JK Industries Ltd to JK Tyre &
Industries Ltd.


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2008 -The company has issued rights in the ratio of 1:3 at a premium of
Rs.75 Per Share.

JK ORGANISATION - A CENTURY OF TRUST
Innovation and passion to perform have always been the driving forces at
J K Organisation. J. K. Organisation, is one of the leading Private Sector
Groups in India, was founded over 100 years ago - it's been a century of multi-
business, multi-product and multi-location business operation.
JK Tyre - WHEELS TO THE NATION
JK Tyre has five
Modern plants in India
which are strategically
located at:
Mysore, Karnataka (3)
Banmore, Madhya
Pradesh
Kankroli, Rajasthan
JK Tyre pioneered radial
technology in India way back
in 1977, and is the Radial
Leader in the country being the only tyre manufacturer offering the entire
range of 4 wheeler radials i.e. for Trucks & Buses, LCVs, Cars and Farm.
With strong adherence to quality and customer service we are not only a
leading brand in India but also a strong global player with a presence in 77
countries across 6 continents offering a wide range of products backed by world
Fig 4.3 JK Tyre Display Boards


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class technology. JK Tyre enjoys a premium brand status in various advanced
markets, including the USA and Australia.

OUR FIRSTS - LEADING THE WAY
Ever since its inception, JK Tyre has been a leader rather than a follower. We
have garnered many Firsts to our credit
like;
First Indian tyre company to introduce
All Steel Truck & Bus Radials in India
in 1999.
Pioneered Radial technology in India
by introducing passenger radials in 1977.
First Indian Tyre Company to be
recognized as 'SUPERBRAND' by Global
Advertising Professionals.
First in India to launch 'Eco-friendly - Green tyre'.
First in India to launch 'Dual Contact' - Aquasonic tyre.
First to launch 'Asymmetric' tyre.
First in India to launch high performance tyre.
H rated - Speed of above 190 kms upto 210 kms.
V rated - Speed of above 210 kms upto 240 kms.
Z rated - Speed of above 240 kms. Upto 300 kms..
World's first tyre manufacturer to get QS 9000 certification for all its multi-
location operations.
World's first tyre manufacturer to get ISO 9001 certification for its entire
operations.

Fig 4.4 Green Tyre Transporters


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CUSTOMER SATISFACTION - OUR CREDO
Customer Satisfaction has always been
our prime focus. We are indeed proud of our
highly experienced and professional team for
winning the trust of customers and building
strong relationships with them.
Our 115 company owned stocking points
serve over 4000 dealers across the country.
We have set up 130 JK Tyre Steel Wheels -
a unique concept in car tyre retailing which
provides value added services like wheel
balancing, alignment and tyre care to customers.
Our Truck Radial Care Centres offer after-sales service for Truck/Bus
Radials, which operate on 365 days / 24 hours basis. A large number of such
centers have been set up along all major National Highways.
JK Tyre has been among the top two tyre companies in respect of Customer
Satisfaction, as per JK Power Asia Pacific Study, for many years.

R & D - TECHNOLOGY OUR DRIVING FORCE
We have always been
pushing the limits of possibilities.
Our research centers, have been
our nerve centers for extensive
research and development. These
are:
Mr.Hari Shankar Singhania
Elastomer and Tyre Research
Fig 4.5 Customer Satisfaction Score
Fig 4.6 Designing Tyre in R&D Lab


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Fig 4.7 JK Tyre Motorsport Campaign
Institute (HASETRI) - Jaykaygram, Kankroli (Rajasthan) and Faridabad
(Haryana)
Dr.Raghupati Singhania Center of Excellence for Tyre and Vehicle Mechanics -
Chennai (Tamil Nadu)

MOTORSPORTS - PUTTING INDIA ON THE FAST TRACK
JK Tyre is synonymous with
Motorsports in India. By investing
in infrastructure and instituting
championship, JK Tyre has taken
upon itself to put India on the world
motorsports map.

FUTURE PLANS
India is fast emerging as a global automobile hub particularly for small
cars. It offers immense opportunities for JK Tyre to grow its business both
organically and inorganically.
We have been constantly exploring ways of increasing our presence in
different world markets, through alliances and acquisitions in tyre and related
business. In all our endeavours, our core focus is on customer delight. Enlarging
the customer base, providing them with better quality of services and more
value added products, will continue to be the key areas of our thrust.

OUR COMMITMENT TO SOCIETY
As a responsible corporate organization, JK Tyre is committed to social
and community service. Giving back to society and the environment is one of


32 | P a g e

our core principles. We have implemented many programmes in order to enrich
people in and around our work places.
In order to provide an all round development and growth our social programs
are diversified to include:

HEALTH CARE
We have been running and
supporting a number of health
programmes not only for our
employees, but also for people living
in and around the areas we operate
from. Some of our efforts in this
area are:
Free Medical Camps were organised at our Tyre Plants in collaboration with
various reputed hospitals in rural areas where no medical facilities are
available.
Around 1000 people availed the
benefit of general medical treatment.
Eye Camps were organized ar
Banmore. Almost 2500 people for
tested and 500 eye operations were
conducted.
Programme on Development of
Mentally Retarded Children was
supported by donations and
contributions made by employees of
Vikrant Plant at Mysore. This was
Fig 4.8 JK Tyre Health Care Campaign
Fig 4.9 JK Tyre Health Care
Campaign in Rural Area


33 | P a g e

organized in collaboration with the District Hospital.
In collaboration with Population Foundation of India, we adopted 60 villages in
the Rajsamand District of Rajasthan for running a Population Control
Programme titled "Parivartan". Services such as Ante-Natal and post - natal
Check-ups, Immunization, Growth Monitoring of Children upto 5 years,
identification and treatment of various diseases and other common ailments are
provided free of cost. This has significantly reduced Maternal and Child
Mortality rates. The programme also regularly counsels the community
members on issues of Family Welfare and Population Control, including free
distribution of contraceptives.
"Pushpawati Singhania Research Institute" (PSRI)which is a Super
Speciality Hospital for Digestive, Liver and Renal Diseases, Delhi is an
initiative by JK Tyre. The Institute organises a number of health care
programmes like, Free Medical-check ups, Blood Donation Camps etc.
We provide all support to TCI and the Bill & Melinda Gates Foundation in their
endeavor to spread awareness forHIV /AIDS. Centers have been set up on the
National Highway / Transport Nagar to help and councel truck drivers who are
considered to be highly vulnerable to the diseases. So far, more than 12,000
people have attended the clinics, of which 25% were treated for sexually
transmitted infections. We also support "Infotainment Melas" which are held
near these clinics, where education is combined with entertainment for
spreading the message for HIV/AIDS awareness.

EDUCATION
We recognize the great importance of education for building the future of
our country, and are committed to its contribution. With this
belief, Lakshmipat Singhania School at Jaykaygram was established. It gives


34 | P a g e

us great pride to note that our students have excelled and are recognized for
their efforts in Rajasthan. We also help and support various educational
institutions who are involved in providing quality education for the children in
villages. This includes free distribution of books, computers etc.
We are also helping raise the level of education amongst the elders by
initiating Adult Literacy Programmes in remote and backward villages.
Example: small villages adjoining Mysore (Karnataka), Kankroli (Rajasthan)
Banmore (Madhya Pradesh) etc.
Children Career Counseling is provided for almost 500 children in
Mysore. 10 Ekal Vidyalayas are active in remote villages of Rajasthan. Mid
Day Meal programmes are given to a number of schools.
We have so far spread our programs across 33 locations benefiting more than
3,500 people.

ENVIRONMENT
Environment Management is taken up as a
critical function at all our locations. Massive
plantation programmes have been organized at
all the manufacturing locations to improve
ecology. Some of these initiatives are:
In the last five years, 1,00,000 Trees have been planted.
In an effort to increase greenery in the surrounding villages, public parks have
been adopted.
Assistance is provided to Government authorities for maintenance of civic
amenities like parks, bus shelters, etc.
Public conveniences has been constructed by our Company at village schools
in Mysore.
Fig 4.10 JK Tyre Campaign road
and environment safety


35 | P a g e

Neighbouring villages have been adopted and temporary water huts are
provided during summer months.
We arrange the spraying of special chemicals on large water bodies so that
water evaporation can be reduced and it can be conserved during the long
summer months.

SPORTS
Our various sporting activities not only
encourage a team spirit amonst our employees,
but is also extended to sports enthusiasts of the
neighboring areas. Apart from conducting
different innovative sports events, we also
promoting indoor and outdoor sports
facilities for our employees.

Our Company also sponsored Indian Jaycee's Gwalior Alankaran
Samaroh 2007 wherein eminent personalities of different fields were honoured.
JK Tyre is also known for its efforts in the field of Motor Sports, having
started the annual events for "JK Tyre National Racing Championship" in
1997 and "JK Tyre National Karting Championship" in 2000. We are
extremely proud of this initiative as it has nurturing talent such as, Narain
Karthikeyan, Karun Chandhok, and Aarman Ebrahim, and many others. and
putting India on the World Car Racing Map.

The export (See the figure for export operation on next page) operations
of JK Tyre & Industries Ltd from its plants to the ports for export happen in
following pattern. The various plants follow specific port routes for ease and
economy in operations.
Fig 4.11 JK Tyre Sports fest


36 | P a g e

NEW DELHI

MYSORE

KTP,
KANKROLI

BTP,
BANMORE

NHAVA SHEVA

CHENNAI

AMRTISAR

PETRAPOLE
Head Office
Ports
Plants















JK TYRE COMPETITORS
The company is one among the major players in the Indian tyre industry
the main competitors being. Apollo, MRF, CEAT, Birla Good year Bridgestone.
The competition is not restricted to the product mix only but also to the
price mix, promotion mix product range quality product development product
positioning and other areas in preview of marketing management.

Fig 4.12 JK Tyre Export Operations


37 | P a g e

J.K Tyre has successfully overcome the prevailing recession in the
economy and further strength then its position vis--vis competitors by
improved operations cost reduction and aggressive consumer focused
marketing. The rate of growth is much higher than the comparative growth in
the industry.

BRIEFING ABOUT THE COMPETITIOR

The various tyre companies studied as competitors are:
a. GOODYEAR
b. MRF
c. DUNLOP
d. CEAT
e. APOLLO
f. BRIDGESTONE
g. BIRLA TYRES


GOODYEAR INDIA LTD.
Goodyear India ltd. is
subsidiary of Goodyear an
American multinational that is one
of the largest tyre manufacturers in
the world. Goodyear has a
substantial share in the global
market and in 1955 it was 3rd among the top 20 tyre manufacturers in the world
Fig 4.13 Goodyear Tyre Logo


38 | P a g e

with sales of $10105million. But Goodyear indicated is relatively enjoying a
market share of about 6% and despite strong brand loyalty has not been able to
overcome its increase in its cost. Goodyear's presence in India is over 80 years
old, with two plants, one each in Ballabgarh and Aurangabad.

Goodyear India rolls out the Excellence series a new collection of
luxury passenger car tyres. Designed with the ultimate '3 -Zone Technology,
and ECO- Sil Silica Tread Compound Technology, the tyre provides superior
comfort and precise handling on both wet and dry conditions for premium car
drivers.


MRF

MRF ltd was established in 1960
manufacturers automobile tyre in
collaboration with mans field tyre and rubber
company U.S.A. MRF becomes the largest
manufacturer in 1993 with a turnover of Rs
1500crore. The company makes automotive
tyres conveyor belts tubes leather products
and surface coaching. It was the largest
producer of tyre in each and every segment in
1995-1996. MRF enjoys high brand equity as well as a very good reputation
both between consumer and dealers. Today MRF has a vast network spanning
3000 dealers across India around 50 to 100 new dealers joining up every year.

Fig 4.14 MRF Tyre Logo


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Fig 4.15 Dunlop Tyre Logo
Today the company spends about Rs 40 crorers on advertising, which
revolves around strengths and the vision of its pneumonic the MRF muscleman.

A special factory dedicated entirely to the manufacture of radials is being
built up at Pondichery, MRF tyres were also chosen for fitment on the ford opal
and feat uno further proofs its superior quality. MRF TYRES, India's No. 1 tyre
manufacturing company manufactures an extensive range of superior quality
tyres in six production facilities in India. MRF exports its products to over 75
countries worldwide. The company established its first office in 1949 at
Chennai, Tamil Nadu, India.


DUNLOP INDIA:

Dunlop worldwide had been at the fore
front of every development of pneumatic tyres,
which is the actual name of tyres we use for
100 years after 100 years of establishment
Dunlop tyre group is a global network, fully
geared to meet the growing needs of the world
market. Today Dunlop has the size economies
and scale that enable it to invest in research and
development and in modern facilities to
manufacture products of highest quality. It has got technical collaboration with
sumitomo rubber industries Japan Dunlop ltd U.K. currently under takeover of
Mr. Chhabria. Dunlop Tyres is the sole tyre supplier to British Touring Car
Championship for 2003 to 2006 and the V8 Super cars Championship from


40 | P a g e

2002 to date. Dunlop also supplies tyres to the Deutsche Tourenwagen Masters
and the American Le Mans Series.


CEAT LTD.

Set up in 1958 management under
R.P. Goenka, technical collaboration
with Yokohama rubber company Japan.
Ceat ltd enjoys a market share of about
20%. It has found its position amongst
the top manufactures in the country. It
has manufactured a wide range of tyres and
boosts of capacity utilization of 55%. It is
the second largest car tyre manufacturers in the world with a turn over of
$322million. The company also exports a range of tyres to over 130 countries.
EAT has a wide distribution network of over 3500 dealers, 33 regional offices
and more than 100 C&F agents.

The companys manufacturing plants are located in Mumbai and Nasik.
CEAT manufactures largest range of tyres in the industry which incorporate
both crossply and radial technology. The range of tyres covers virtually all user
segments from giant earthmovers to specialty tyres for scooters and
motorcycles. The company also markets tubes and flaps.


Fig 4.16 CEAT Tyre Logo


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APOLLO TYRES

Set up in 1972 in Karla by industrialist
Raunaa Singh with technical collaboration
with general tyre international. Apollo is one
of the fastest growing tyre companies in the
world. Its strength lie in its aggressive
marketing and this is reflected in sales
growing of over 30% per annum for the last 5
years, the company produced truck lcv
passenger car tyres. Apollo is tied up with Kumars to manufacture-2
wheeler tyre to sell under the Apollo brand name.

Apollo is among top three manufacturers in the country and in 1995 it
was 16th amongst the top 25 tyre manufacturers in the world with a turnover of
about $376 million. The Group's principal activities are to manufacture and sell
automobiles tyres, tubes and flaps. It operates through its subsidiaries namely,
Apollo Mauritius Holdings Pvt Ltd, Apollo Tyres AG, Apollo South Africa
Holding Pty Ltd, Apollo Tyres Pt Ltd, Apollo Tyres Nigeria Ltd, Apollo Tyres
South Africa Pvt Ltd, Dunlop Africa Marketing United Kingdom Ltd, Apollo
Tyres GmbH and Apollo Tyres Zrt. The Groups plants located in Kerala and
Gujarat. The Group operates in India, South Africa and Internationally.




Fig 4.17 Apollo Tyre Logo


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BRIDGESTONE INDIA

Bridgestone, in a short stint of 10
years in India has grown to tremendous
heights. It has become one of the major
suppliers to almost all the reputed car-
manufacturing companies in India. Quality
has always been a premium at Bridgestone
and the strict standards followed, are
certified by the world's leading authority in quality certifications.

In the past decade India has seen a tremendous growth in the automobile
segment. Bridgestone has been able to spearhead its contribution in this
booming passenger car market and has become one of the preferred OEM
suppliers to major car manufacturers in India.

With a vast network of more than 1,000 dealers spread across India,
efforts are being constantly taken to increase this penetration level and make the
quality tyres available even in the remotest corners of the country.


BIRLA TYRES

Ever since its inception in 1991, Birla Tyres, a division of the B K Birla
flagship Kesoram Industries Limited has traversed a long path in order to be
recognized as one of the best tyre manufacturers in the business today.
Fig 4.18 Bridgestone Tyre Logo


43 | P a g e


The First plant in Balasore was set up in
Technical collaboration with Pirelli in the
year 1991.

The new state-of-the-art factory at Laksar-
Haridwar, Uttaranchal was built in a record
time of 10 months. This Ultra Modern
Rs. 2300 crore Haridwar factory today has a
combined production capacity of over 44 lakh
truck tyres per year.

The company experienced a remarkable leap from a turnover of Rs. 1947.22
crore in 2008-09 to Rs. 2849.61 crores in 2009-2010; and is looking ahead to
reach a target of Rs. 5500 crore.

The Haridwar plant has a total projected Investment of Rs. 2300 crores.

Birla Tyres is exporting to over 50 countries and export turnover has
crossed Rs. 375 crore mark in 2009-10.

The robust domestic network is supported by 10 Zonal offices. The Sales
Depots have grown into a 170+ points from the earlier 80 points.

More than 171 new sales engineers have been appointed at major locations to
provide 24-hour Claim Settlement.
Fig 4.19 Birla Tyres Logo


44 | P a g e


Dealers are partnering the progress of Birla Tyres with a network of over
3200+ in number. Many attractive & productive schemes have been worked out
to multiply dealer benefits.


SWOT ANALYSIS OF JK TYRE

Strengths:
Clearly articulated vision.
Consumer confidence in the product.
Motivated and committed team of people.
Dedicated dealer network.
Consistently improving efficiency levels of manufacturing facilities.
Research and Technological advances.

Weaknesses:
Low presence in the latest car models like Hyundai, Accent, Mitsubishi
Lancer,etc
No presence in two/three wheeler segment.
Few Promotional campaign and advertisements.

Opportunities:
Robust economic growth, particularly in the production of vehicles, is expected
to result in healthy demand for tyres in the future.


45 | P a g e

Excellent brand equity of Indian cross ply / bias truck tyres in the world market
can open market opportunities for export of truck and passenger car radial tyres.
Emergence of India as a hub for production of small cars is expected to give a
thrust to auto component and tyre segment.
Newer entrants in 2-3 wheeler manufacturing companies like Honda Motors
would boost demand for 2-3 wheeler tyres.
Improved road infrastructure - especially on the Golden Quadrilateral and North
South East - West National Highway project - will result in significant increase
in movement of goods and passenger traffic through roads with resultant growth
in demand for tyres.
Reduction in import duty of raw materials in the next Union Budget and further
Rupee Appreciation could lead to reduction in cost of inputs.


Threats:
Rising cost of raw materials, specially natural rubber in the international as well
as domestic market.
Reduction in import duties could lead to higher volume of tyre imports.
Competition in manufacturing from multinationals setting up new facilities in
the country or region.
Concessional import tariffs for countries like China and South Korea under
Regional Trade Agreements could lead to stiff competition on prices.
Increased retreading by bus operators.
Cheap imports from China and Far East.





46 | P a g e





CHAPTER # 5
DATA















47 | P a g e

DATA COLLECTION

Once the research design has been decided the next stage is that of
selecting source of a data. Essentially, there are two type of source of data.
1.) Primary data
2.) Secondary data

The data required for this study has been basically primary but the
conclusion had not been possible without the secondary data.

Primary data: The primary data are those which are collected afresh and
for the first time, and thus happen to be original in character. The primary
data was collected through various surveys conducted in the different
markets of Gurgoan region. The various markets include- Metro Parking
area of Huda City Centre, Iffco Chowk, MG Road, Transport Nagar,
Maruti Suzuki Parking area, etc. Survey also included 43 dealers
(including fleet account dealers) and 252 four wheeler owners.

Secondary data: The secondary data are those data, which are collected
from earlier research work and are applicable as well as usable in study of
research. The secondary data is collected from JK Tyre & Industries Ltd,
Gurgoan.



48 | P a g e




CHAPTER # 6
FINDINGS
AND
ANALYSIS




49 | P a g e

Findings
Fitment Survey for PCR Segment
Make Count of Make
Bridgestone 198
JK Tyre 167
MRF 155
Goodyear 108
Apollo 107
Michelin 32
Ceat 10
Yokohama 5
Continental 4
Jinyu 4
Duran 3
KUMHO 2
Tryace 2
Triangle 2
Linglong 2
Passage 1
Wanli 1
Modi 1
Rotalla 1
Longmarch 1
Tianfu 1
Chinyong 1
Grand Total 808

Table 6.1 Fitment Survey of 202 cars


50 | P a g e


0
50
100
150
200
Bri
dg
est
on
e
JK
Tyr
es
MR
F
Go
od
ye
ar
Ap
oll
o
Mi
ch
eli
n
Ce
at
Yo
ko
ha
ma
Co
nti
ne
nta
l
Jin
yu
Du
ran
KU
M
HO
Try
ace
Tri
an
gle
Lin
glo
ng
Pas
sag
e
Wa
nli
Mo
di
Rot
alla
Lo
ng
ma
rch
Tia
nfu
Chi
ny
on
g
Total 198 167 155 108 107 32 10 5 4 4 3 2 2 2 2 1 1 1 1 1 1 1
Fig 6.1 Chart Showing Market Capitalization according to fitment survey


51 | P a g e


Row Labels Count of Brand Percentage Share
Bridgestone 198 24.505
JK Tyre 167 20.668
MRF 155 19.183
Goodyear 108 13.366
Apollo 107 13.243
Michelin 32 3.960
Ceat 10 1.238
Yokohama 5 0.619
Continental 4 0.495
Jinyu 4 0.495
Duran 3 0.371
KUMHO 2 0.248
Tryace 2 0.248
Triangle 2 0.248
Linglong 2 0.248
Passage 1 0.124
Wanli 1 0.124
Modi 1 0.124
Rotalla 1 0.124
Longmarch 1 0.124
Tianfu 1 0.124
Chinyong 1 0.124
Grand Total 808 100
Table 6.2 Market Share (%)


52 | P a g e


24.505
20.668
19.183
13.366
13.243
3.960
1.238
0.619
0.495
0.495
0.371
0.248
0.248
0.248
0.248
0.124
0.124
0.124
0.124
0.124
0.124
0.124
3.837
Market Share
Bridgestone
JK Tyres
MRF
Goodyear
Apollo
Michelin
Ceat
Yokohama
Continental
Jinyu
Duran
KUMHO
Tryace
Triangle
Linglong
Passage
Wanli
Modi
Rotalla
Longmarch
Tianfu
Chinyong
Major
Player
Minor
Players
Fig 6.2 Pie Chart showing market share (%)


53 | P a g e

14
17
14
16
18
6
0
2
4
6
8
10
12
14
16
18
20
JK Tyre Bridgestone MRF Goodyear Apollo Michelin
Dealers Questionnaire Findings

Question) With which tyre brands you are currently associated


Brand Count Percentage
JK Tyre 14 33%
Bridgestone 17 50%
MRF 14 33%
Goodyear 16 37%
Apollo 18 42%
Michelin 6 14%






The Dealers for Bridgestone Tyre are highest with 50%, followed
by Apollo Tyres.

Table 6.3 Dealers associated with brands of tyre
Fig 6.3 Graph showing Dealers associated with brands of tyre


54 | P a g e

Question) Which Brand do you recommend to your customer.

Brand Count
JK Tyre 2
Bridgestone 8
MRF 3
Goodyear 4
Apollo 5
Michelin 2
Customer Preference 19












Out of total dealers cover Bridgestone was with highest
recommendation, followed by Apollo.
2
8
3
4
5
2
19
0
3
6
9
12
15
18
21
Table 6.4 Dealers recommendation of tyre to customers
Fig 6.4 Graph showing Dealers recommendation of tyre to customers


55 | P a g e

Question) With which brand you will match the given attributes?

Attributes
Brand Life Durability Safety Looks Variety
Puncture
Resistance
Ridding
Comfort
JK Tyre 6 9 7 6 7 2 6
Bridgestone 8 14 7 4 5 0 5
MRF 7 10 9 6 4 2 5
Goodyear 10 11 5 4 4 2 7
Apollo 9 12 8 5 3 2 4
Michelin 10 14 7 0 5 3 4

6
9
7
6
7
2
6
8
14
7
4
5
0
5
7
10
9
6
4
2
5
10
11
5
4 4
2
7
9
12
8
5
3
2
4
10
14
7
0
5
3
4
0
2
4
6
8
10
12
14
16
Life Durability Saftey Looks Variety Puncture
Resistance
Ridding
Comfort
JK Tyre
Bridgestone
MRF
Goodyear
Apollo
Michelin
Table 6.5 Association of attributes as per dealers for tyre brands
Fig 6.5 Graph showing Association of attributes as per dealers for tyre brands


56 | P a g e

Question) What Type of Benefits do you want to receive from company to
promote their product?

Benefits Count
Sales
Policies 25
Reward
against
Sales 21
Gift
Items 12
Free
Service
Camp 7


The best way to promote brand is sales policies , followed by
reward against sales .
25
21
12
7
0
5
10
15
20
25
30
Sales Policies Reward aganinst Sales Gift Itmes Free Sevice Camp
Table 6.6 Dealers liking for promotional scheme of tyre Brands
Fig 6.6 Graph showing Dealers liking for promotional scheme of tyre Brands


57 | P a g e

Question) Which tyre brand has maximum complaint?

Brand Complaint
JK Tyre 8
Bridgestone 5
MRF 6
Goodyear 4
Apollo 4
Michelin 2










Most of the complaint was regarding swelling and cutting of tyres .


8
5
6
4 4
2
0
1
2
3
4
5
6
7
8
9
JK Tyre Bridgestone MRF Goodyear Apollo Michelin
Table 6.7 Number of complaints for different Tyre
Brands
Fig 6.7 Graph showing Number of complaints for different Tyre


58 | P a g e

Question) Rate the companies for after sales services?


Rating
Brand Poor Satisfactory Good
Very
Good Excellent
JK Tyre 3 6 5 5 4
Bridgestone 0 2 8 7 4
MRF 0 3 6 6 5
Goodyear 3 5 7 6 4
Apollo 0 2 4 9 8
Michelin 0 1 6 5 3




3
0 0
3
0 0
6
2
3
5
2
1
5
8
6
7
4
6
5
7
6 6
9
5
4 4
5
4
8
3
0
1
2
3
4
5
6
7
8
9
10
JK Tyre Bridgestone MRF Goodyear Apollo Michelin
Poor
Satisfactory
Good
Very Good
Excellent
Table 6.8 Rating of tyre Brands on After Sale Services
Fig 6.8 Graph showing Rating of tyre Brands on After Sale Services


59 | P a g e

Customer Feedback Findings
Question) Which is the present fitment in your car


Percentage
Brand Maruti Hyundai Tata GM Toyota M&M Honda
JK Tyre 42 34 12 31 27 59 0
Bridgestone 38 48 69 42 63 28 42
MRF 12 0 16 0 2 5 2
Goodyear 3 6 0 11 8 0 41
Apollo 4 10 3 6 0 8 0
Michelin 1 2 0 10 0 0 15




















In Maruti, M&M JK Tyre was mostly used, whereas in Hyundai, Tata, GM
Bridgestone was the mostly used tyre.
Table 6.9 Customer present tyre fitments
Fig 6.9 Graph showing Customer present tyre fitments
0
20
40
60
80
100
Maruti Hyundai Tata GM Toyota M&M Honda
Michelin 1 2 0 10 0 0 15
Apollo 4 10 3 6 0 8 0
Goodyear 3 6 0 11 8 0 41
MRF 12 0 16 0 2 5 2
Bridgestone 38 48 69 42 63 28 42
JK Tyre 42 34 12 31 27 59 0


60 | P a g e

Question) Are you satisfied with your tyre 'wear life'

Brand Yes No
JK Tyre 58 42
Bridgestone 67 33
MRF 74 26
Goodyear 46 54
Apollo 49 51
Michelin 59 41










In MRF customer were the most satisfied with the wear life of tyre


Table 6.10 Customer tyre wears life satisfaction
0
10
20
30
40
50
60
70
80
90
100
58
67
74
46
49
59
42
33
26
54
51
41
Yes
No
Fig 6.10 Graph showing Customer tyre wears life
satisfaction


61 | P a g e

Question) Are you satisfied with the cornering and braking of your car due to
tyre

Brand Yes No
JK Tyre 67 33
Bridgestone 79 21
MRF 68 32
Goodyear 71 29
Apollo 68 32
Michelin 72 28












In Bridgestone customer were the most satisfied with the cornering &
braking of tyre
Table 6.11 Customer Cornering & Braking satisfaction
0
10
20
30
40
50
60
70
80
90
100
67
79
68
71
68
72
33
21
32
29
32
28
Yes
No
Fig 6.11 Graph showing Customer Cornering & Braking satisfaction


62 | P a g e


Question) Are you satisfied with your comfort level

Brand Yes No
JK Tyre 78 22
Bridgestone 83 17
MRF 81 19
Goodyear 79 21
Apollo 81 19
Michelin 82 18
















The customer are currently satisfied with the current fitment in their car

Fig 6.12 Graph showing Customer Level satisfaction
Yes
No
0
10
20
30
40
50
60
70
80
90
100
78
83
81
79 81
82
22
17
19
21
19
18
Yes
No
Table 6.12 Customer Comfort Level satisfaction


63 | P a g e

Question) Do you regularly check air pressure

Option Percentage
Yes 78
No 22

















78 percent of the customer regularly checks the air pressure in the tyre


Percentage,
Yes, 78%
Percentage,
No, 22%
Yes
No
Table 6.13 Customer awareness regarding Checking of Air Pressure
Fig 6.13 Graph showing Customer awareness regarding Checking of Air Pressure


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Question) Do you regularly get your car checked for Wheel Alignment and
Wheel Balancing

Option Percentage
Yes 83
No 17


83 percent of the customer regularly checks the wheel alignment and wheel
balancing

Percentage,
Yes, 83%
Percentage,
No, 17%
Yes
No
Table 6.14 Customer awareness regarding Check of
Wheel alignment and Wheel Balancing
Fig 6.14 Graph showing Customer awareness regarding Check of
Wheel alignment and Wheel Balancing


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Question) Name the company which comes first in your mind for car radial tyre


Ranking
Brand
1st
Rank
2nd
Rank
3rd
Rank
4th
Rank
JK Tyre 20% 23% 14% 12%
Bridgestone 28% 17% 9% 17%
MRF 20% 18% 17% 14%
Goodyear 13% 13% 22% 19%
Apollo 15% 18% 19% 21%
Michelin 3% 10% 17% 5%
Others 0% 0% 2% 12%












Bridgestone is the first brand which customer connects with Radial Tyres.

0%
5%
10%
15%
20%
25%
30%
JK Tyre Bridgest
one
MRF Goodye
ar
Apollo Michelin Others
1st Rank 20% 28% 20% 13% 15% 3% 0%
2nd Rank 23% 17% 18% 13% 18% 10% 0%
3rd Rank 14% 9% 17% 22% 19% 17% 2%
4th Rank 12% 17% 14% 19% 21% 5% 12%
Table 6.15 Brand that comes for radial tyres
Fig 6.15 Graph showing Ranking of brands for radial tyre


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JK Tyre
6%
Bridgestone
14%
MRF
9%
Goodyear
6%
Apollo
10%
Michelin
9%
Others
5%
Not Decided
41%
Fig 6.16 Graph showing Customer next purchase preference
Question) Which brand of tyres will be your next purchase

Brand Percentage
JK Tyre 6
Bridgestone 14
MRF 9
Goodyear 6
Apollo 10
Michelin 9
Others 5
Not Decided 41




41 percent of the customer decides the next purchase at the time when it is
required

Table 6.16 Customer next purchase preference


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Question) What is your priority while purchasing a new tyre?


Rank
Factors Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Rank 6
Price 9 11 34 39 2 5
Safety 67 29 3 1 0 0
Durability 12 43 0 2 43 0
Ride Comfort 0 2 67 25 0 6
Availability 0 1 45 51 3 0
Fuel Efficiency 6 5 23 47 17 2
Brand Name 6 9 23 0 56 6

0
10
20
30
40
50
60
70
80
90
100
Price Safety Durability Ride
Comfort
Availabilit
y
Fuel
Efficiency
Brand
Name
Rank 6 5 0 0 6 0 2 6
Rank 5 2 0 43 0 3 17 56
Rank 4 39 1 2 25 51 47 0
Rank 3 34 3 0 67 45 23 23
Rank 2 11 29 43 2 1 5 9
Rank 1 9 67 12 0 0 6 6
A
x
i
s

T
i
t
l
e

Chart Title
Table 6.17 Customer preference of attributes
Fig 6.17 Graph showing Customer preference of attributes


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CHAPTER # 7
RECOMMENDATIONS





















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RECOMMENDATIONS

The fitments survey and the customer/fleets and customer survey helped
me to derive various conclusions that are helpful in me putting forth some
suggestions. I expect the company to benefit from my suggestions and hope it
further excels in all its dealings and plans.
1) I suggest the company to increase efforts in its advertising through mass
media.
2) I suggest company to print leaflets and pamphlets in local languages as
well.
3) I suggest the company to increase the frequency of customer interaction
programs on regular basis.
4) I suggest company to try and acquire share in Chinese tires and merge
them into itself in long term view.
5) I suggest the company to acquire more OEM rights in local fleets as well.
6) Company should introduce some more patterns of the tyres because
customers are always ready to purchase new patterns.
7) Most of the customer prefers the company fitted as a next purchase.
8) Company should arrange awareness program regarding the tubeless tyres
so that customers can know about it and buy it as a next purchase.



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CHAPTER # 8
CONCLUSION








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CONCLUSION

I have studied customers satisfaction with original fitted tyre in the
Gurgoan market and I found that most of the customers of city are brand
conscious and very few customers are quality conscious.

There are lots of customers who are not aware about the tyre and they
depend on the preference of dealer. Which dealer will suggest that they prefer as
a next purchase. For higher end vehicles like Honda, GM, Toyota etc. customers
are ready for new technology like tubeless tyre. They expect such technology
from MNCs.

After analysis I have given rank to different factors responsible for Customer
Satisfaction Level, these factors are as follows:

Factors Rank
Wear life 1
Comfort level 2
Cornering & Breaking 3
Puncture Resistance 4
Noise Level 5




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CHAPTER # 9
BIBLIOGRAPHY


















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BIBLIOGRAPHY

URLs
http://www.domain-b.com
http://www.valuenotes.com
http://www.wikipedia.com
http://www.jktyre.com
http://www.tireindustrty.org
http://www.reportlinker.com
http://www.atma.com
http://www.worldtirereport.com
http://www.business-standard.com
http://www.ghallabansali.com
OTHER REFRENCES
Area office, JK Tyre & Industries Ltd, Gurgoan, Haryana
Head Office, JK Tyre & Industries Ltd, Link House, New Delhi












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CHAPTER # 10
ANNEXURES








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ANNEXURE-I
TYRE BASICS

HOW TO READ A TYRE


TYRE DIMENSIONS

Fig 7.1 Different types of markings on a Tyre
Fig 7.2 Different types of dimensions of a Tyre


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ANNEXURE-II
TYRE DESIGNATION
There are two types of tyre designations, which are used. These are:
Numeric Metric
10.00-20 16 PR JET TRAK 185/65R14 VECTRA 82 T
10.00R20 16PR JS JDH 146/142 K 215 R14 C 10PR STEELKING
11R22.5 16 PR JW JUH 295/80R22.5 16PR JS JUH


Understanding Tyre Designation
Truck Bias Tyre Truck Radial Tyre


Table 7.1 Different types designation of a tyre
a
b
Fig 7.3 a) Truck Bias and Radial Tyre Designation


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Truck Radial Tubeless Tyre Car Radial Tyre





Fig 7.3 b) Truck Tubeless Radial and Car Radial Tyre Designation


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Speed
Category
Symbol
Speed
(km/h)
Speed
Category
Symbol
Speed
(km/h)
D 65 Q 160
E 70 R 170
F 80 S 180
G 90 T 190
J 100 U 200
K 110 H 210
L 120 V 240
M 130 W 270
N 140 Y 300
P 150 ZR *240









Table 7.2 Speed Symbol Shown On the Tyre and the Maximum Speed


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ANNEXURE-III
JK TYRE MANUFACTURING PLANTS


JK Tyre has five Modern plants
in India which are strategically located
at:
Mysore, Karnataka (3)
Banmore, Madhya Pradesh
Kankroli, Rajasthan
JK Tyre has also enhanced its global reach
by taking over Tornel a renowned Mexican
company, which has 3 plants in Mexico.

All these plants are equipped with Worlds most advanced manufacturing and
testing machines.









Fig 7.4 a) Plant in Mysore
Fig 7.4 b) Plants in Banmre, Kankroli, Mysore (Vikrant)


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Fig 7.5 Plant Location with Production Capacity


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ANNEXURE -IV
INDIAN TYRE INDUSTRY PRODUCTION
Year
Total Tyre
Production
(In Thousands)
Growth
Rate
(% YoY)
03-04 54690 7
04-05 60082 10
05-06 60032 11
06-07 73545 13
07-08 81103 10
08-09 82107 2
09-10 97136 18
10-11 120000 23



Table 7.3 Indian Tyre Industry Output Comparison
Fig 7.6 Graph Showing Indian Tyre Industry Growth Rate (in % YoY)
7
10
11
13
10
2
18
23
0
5
10
15
20
25
03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11
G
r
o
w
t
h

R
a
t
e

Growth Rate (% YoY)
Growth (% YoY)


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54690
60082 60032
73545
81103
82107
97136
120000
0
20000
40000
60000
80000
100000
120000
140000
03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11
Total Tyre Production
In India (In Thousand)
Fig 7.7 Graph Showing Indian Tyre Production


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ANNEXURE -V
Dealers Questionnaire
I am doing a market research project on Tyre Industry; kindly give us few
minutes of your valuable time


Name of the Dealer _________________________

Address of the Dealer _________________________
_________________________
_________________________


Contact No _________________________



Question 1) With which tyres brand(s) you like to do business (please - the brands)

a.) Bridgestone b.) JK Tyre c.) MRF d.) Goodyear
e.) Apollo f.) Michelin g.) Others (please Specify) ________

Question 2) Which tyre brand do customer prefer to buy

_________________________________________


Question 3) Which brand do you recommended to your customer, also mention the reason

_____________________________________________________________


Question 4) With which brand you will match the given attributes

Attributes (please - the corresponding attributes)
Brand Life Durability Safety Looks Width Puncture
Resistant
Riding
Comfort
Mileage
Bridgestone
JK Tyre
MRF


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Goodyear
Apollo
Michelin

Question 5) What type of benefits you like from company to promote their product?

a.) Sale Policies (Discounts, Credit,etc)
b.) Rewards against sales
c.) Gift Items
d.) Free Service Camp
e.) Any Other ____________________________________________

Question 6) What type of awareness sources do brands use

a.) Advertisements b.) Other dealers c.) Exhibitions

d.) Print Media e.) Others, please specify

Question 7) Which tyre brand has the maximum complaints and also mention the type of
complaint

Tyre Brand with model Complaint
i.) a.)
ii.) b.)
iii.) c.)
iv.) d.)

Question 8) Rate the companies on after sales service ( select as 1 Poor 2 Satisfactory
3 Good 4 Very Good 5 Excellent)

a.) Bridgestone C C C C C
b.) JK Tyre C C C C C
c.) MRF C C C C C
d.) Goodyear C C C C C
e.) Apollo C C C C C
f.) Michelin C C C C C





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Question 9) Is there any information which you would like to share with us, which can help
tyre Industry and tyre brands to improve their products or services








Kindly, provide the feedback about the survey and questionnaire used, by - the appropriate
smiley gesture


Date ____________________________

Place ____________________________

E-Mail Address _____________________________





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ANNEXURE -VI
Customers Questionnaire
I am doing a market research project on Tyre Industry; kindly give us few
minutes of your valuable time

Name of the Customer _________________________
Address of the Customer _________________________
_________________________
_________________________

Contact No _________________________


Question 1) Which car brand do you own

a.) Maruti Suzuki b.)Hyundai c.) Tata d.) GM
e.) Toyota f.) M&M g.) Honda


Question 2) Which is the current tyre fitment in our car

a) Front Left _______________
b) Front Right _______________
c) Rear Left _______________
d) Rear Right _______________


Question 3) Are you satisfied with the current fitment Wear-Life

a) Yes b) No


Question 4) Are you satisfied with the cornering and braking of your car due to tyre

a) Yes b) No



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Question 5) Are you satisfied with your comfort level
a) Yes b) No


Question 6) Do you regularly check air pressure

a) Yes b) No

Question 7) Do you regularly get your car checked for Wheel Alignment and Wheel
Balancing

a) Yes b) No

Question 8) Name the company which comes first in your mind for car radial tyre

b.) JK Tyre C C C C
c.) Bridgestone C C C C
d.) MRF C C C C
e.) Goodyear C C C C
f.) Apollo C C C C
g.) Michelin C C C C
h.) Others C C C C

Question 9) Which brand of tyres will be your next purchase

a.) JK Tyres b.) Bridgestone c.) MRF
d.) Goodyear e.) Apollo f.) Michelin
g.) Others h.) Not Decided










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Question 10) What is your priority while purchasing a new tyre

a.) Price C C C C C
b.) Safety C C C C C
c.) Durability C C C C C
d.) Ride Comfort C C C C C
e.) Availability C C C C C
f.) Fuel Efficiency C C C C C
g.) Brand Name C C C C C


Date ____________________________

Place ____________________________

E-Mail Address _____________________________