Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
53Activity
0 of .
Results for:
No results containing your search query
P. 1
Social Media Report 2012 En

Social Media Report 2012 En

Ratings:

2.5

(2)
|Views: 2,215 |Likes:
Published by Mitrache Adrian

More info:

Published by: Mitrache Adrian on Jul 26, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

03/02/2013

pdf

text

original

 
amiando.com - July 2012
© amiando GmbH
Social Media & eventS RepoRt
2012
H
ow is the event industry using Social Networks?
 
Summary .....................................................................................................................................................2Socio-demographics ............................................................................................................................2 Analysis .....................................................................................................................................................3What importance do social media have as a marketing instrument or event organizers? ..................3What social media channels are being used? .......................................................................................4Which social media platorms would you like to know more about? ....................................................5Do you plan on modiying your social media activities in the uture? ...................................................6How much content do you publish each week on social media platorms? ........................................7What are your social media goals? .......................................................................................................8For which o your objectives have you already seen improvement? ....................................................9Which actors are preventing you rom harnessing the potential o social media? ............................10Are you using monitoring tools to observe social media channels and track the successo your activities? ................................................................................................................................11Which monitoring instruments are you using to observe your social media activities? .....................12Key Insights ..................................................................................................................................................13How To: Social media tips or the event industry ..........................................................................................14Overview o the use o social media instruments ...............................................................................16Network specic tips...........................................................................................................................17Facebook ...................................................................................................................................17Twitter.........................................................................................................................................19XING ...........................................................................................................................................21Pinterest .....................................................................................................................................22Foursquare .................................................................................................................................24YouTube .....................................................................................................................................25Google+ .....................................................................................................................................26Last but not least ...........................................................................................................................................28The Authors ..................................................................................................................................................29 About amiando – event registration & ticketing.............................................................................................29Our Media Partners .......................................................................................................................................30
S
 
ummary 
 
Summary
Share This Report
!
2
E
ight years ater its ounding, Facebookboasts 901 million active users each month –and more are joining every day. More than 170million tweets are sent out each day. One yearater its ounding, Google+ reports 170 millionusers. Social networks long ago moved outo the realm o purely private use. Companiesrom all industries are taking advantage o thesocial web to better reach their customers,market products and generate awareness ortheir brand.
Yet how important are thenetworks in reality for the eventindustry?
Which networks are used? And what are theobjectives or event organizers in using them?amiando, Europe‘s leading tool or onlineevent registration and ticketing, once againthis year took on the challenge o determininghow event organizers use social media asmarketing instruments, identiying the latesttrends and investigating what problems haveemerged. A comparison with the results romlast year‘s reports is especially interesting, asit highlights several key shits.This report will also provide you with numeroususeul tips on how you can apply social mediaeven more eectively to marketing your events.
Socio-demographics
The online survey polled approx. 1000 eventorganizers. The respondents were 60%male, with the majority o them between 30and 50 years old. 60% came rom Germany, Austria and Switzerland, 10% rom the rest oEurope, 10% rom North and South Americaand 20% rom other countries. 22% o thosesurveyed primarily organize conerences andcongresses, 22% seminars, training sessionsand courses, 13% corporate events; a urther11% indicated that they promote primarilyconcerts, estivals and nightlie events, whilethe remaining 32% were spread out amongother, networking events, private events andtrade airs.

Activity (53)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Joseph Deny added this note
cool facts. thanks.
Ann Clark added this note
Interesting. Can't wait to read the entire document.
Yee Lam liked this
tamirisaar liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->