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ight years ater its ounding, Facebookboasts 901 million active users each month –and more are joining every day. More than 170million tweets are sent out each day. One yearater its ounding, Google+ reports 170 millionusers. Social networks long ago moved outo the realm o purely private use. Companiesrom all industries are taking advantage o thesocial web to better reach their customers,market products and generate awareness ortheir brand.
Yet how important are thenetworks in reality for the eventindustry?
Which networks are used? And what are theobjectives or event organizers in using them?amiando, Europe‘s leading tool or onlineevent registration and ticketing, once againthis year took on the challenge o determininghow event organizers use social media asmarketing instruments, identiying the latesttrends and investigating what problems haveemerged. A comparison with the results romlast year‘s reports is especially interesting, asit highlights several key shits.This report will also provide you with numeroususeul tips on how you can apply social mediaeven more eectively to marketing your events.
The online survey polled approx. 1000 eventorganizers. The respondents were 60%male, with the majority o them between 30and 50 years old. 60% came rom Germany, Austria and Switzerland, 10% rom the rest oEurope, 10% rom North and South Americaand 20% rom other countries. 22% o thosesurveyed primarily organize conerences andcongresses, 22% seminars, training sessionsand courses, 13% corporate events; a urther11% indicated that they promote primarilyconcerts, estivals and nightlie events, whilethe remaining 32% were spread out amongother, networking events, private events andtrade airs.